The 2000s aesthetics, the end of a controversy that involves pornography that is already past waters and… little political comment. This is the social network for the young people-and becomes a classic discreet.
Do you still remember Tumblr? The social network was fashionable in the 2010s, and was bought by Yahoo in 2013 for more than 1 billion dollars (about a thousand million euros).
According to Oa Generation Z (people who were born between the late 1990s and the early 2010 decade) is starting to get out of the political intervention of figures holding large social networks, as is the case of Elon Musk (X) you Mark Zuckerberg (Instagram, Facebook, WhatsApp), which have been placed next to the Trump Administration.
In fact, the pandemic has already brought a boost From users for the social network, which at the beginning of this decade was dying.
Now 60% of new users are from “Genz”. Tumblr was filled with influencers And it is still centered on inspiration, culture and fandom.
What is Tumblr?
This social network works a little like X, or Twitter, but is less centered on controversial opinions, politics or hot topics. Focus more on art, fandom (fan groups, for example, anime).
As in X, it is possible to give a kind of retweet (share the publication of other people). But rarely a publication is for just a few brief and loose comments: it usually follows (as on Instagram is a requirement) Image or video.
For many, such as Fjodor Everaerts, a 26 -year -old Belgian who has made about 250,000 publications since joining the 14 -year -old Tumblr his “blog” works as a “flow of consciousness” and a “diary.”
There are also the most varied “communities” to which you can join if you are a fan of anime, gaming, art, books, or any other topic. According to, in 2024 there was already on the social network 612 million accounts and 12.8 publications per day.
But it was not always like this: after a time “bombing”, Tumblr eventually died and it was a controversy.
Y2K and miss the beginning of the internet
The return of “2000s” aesthetics may also be helping to bring new users to Tumblr. The use of retro technology, which remembers the beginnings of the internet, is one of the factors of YK2, a loving “affectionate” (Year 2000) attributed to who today, today, It worships the culture of the late 1990s and early 2000s.
O ESTILO DOWN WEEK AND KEY MOBILE It is back, and this may be influenced the choices of younger people, who, guided by this trend, like to share inspirations of this aesthetics on Tumblr, a very “retro” application – given that it is being “resurrected”.
Pr0n no more?
In 2018, the Tumblr plunged into a deep crisis, the fault of a single strange word: PR0N.
It is, as the name suggests, from a lighter nomenclature to “Porn”, or “pornography.” In fact, sexually explicit contents ran freely through the social network. THE “Infestation” of pornography He pushed some advertising companies away and even some users (while attracting others).
In November of this year, the application was really (Apple’s Application Store), which claimed that Tumblr allowed the circulation of content that they displayed Sexual abuse of children.
However, the social network prohibited pornography, but 30% of users uninstall the application. This year, the company was bought with a large discount by Verizon. In 2019, it was sold by 0.3% of its purchase price to Automattic. It is now giving rise to the ashes, and takes advantage of the tiredness of young people with political speeches, homophobia, racism and other topics that boycott.
CAROLINA BASTOS PEREIRA, ZAP //
