Embratel, telecommunications services company, will integrate Claro’s division of companies, called “Claro Companies”. The division is aimed at meeting the small and medium -sized segment and the change of Embratel is part of the new structure of the Claro Group. With the change, Claro ends the last independent brand still existing in the group.
The Business Front has José Formoso, an executive who has been operating in Embratel since 2004 and has been president since 2010, as a chief executive of the large companies and government segment. Another executive will command the division of small and medium enterprises. The front will be directed by Roberta Godoi, who has been operating for over 6 years in Claro’s small and medium -sized business.
Embratel came from state holding company created in 1965, with the name Brazilian Company of Telecommunications. Its privatization took place in 1998, selling to Worldcom, and then to the Mexican company Telmex in 2004. The incorporation came after the purchase by Mobile America, in 2011 and finally consolidated in 2015 by joining the Claro Group.
With the acquisition, Claro also took the cable TV service company, which had been bought by Embratel in 2005. The paid TV service provider was extinguished in 2019 and, in 2022, Claro created the division called Claro TV+.
