The Amazon CEO () said the e -commerce company will try to keep prices low, but stressed that online sellers can pass on part of the tariff costs to customers.
“We analyzed all things that can impact consumers and customers,” he said on Thursday (10) in an interview with Andrew Ross Sorkin at CNBC. “It’s hard to know what will really happen. There is a lot of uncertainty at the moment.”
Jassy mentioned that she has not observed any change in consumer behavior since the US President, announced tariffs over several countries last week. Trump suspended many of them on Wednesday (9), but increased tariffs over China, where Amazon gets much of its stock.
Asked if he is talking to the Trump government about tariffs, he said Amazon has shared his concerns and that US government officials are aware of them.
Jassy also released her annual letter to shareholders, in which she stated that Amazon needs to operate as the “largest startup in the world” while working to meet the demand for artificial intelligence and reduce bureaucracy in its operations.
Like most major technology companies, Amazon has invested strongly in AI, allocating much of its $ 100 billion in Capital Expenses planned for AI -related projects. Most of these investments are focused on the data centers operated by Amazon Web Services, the largest rental power supplier.
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The company also recently announced an update for a long awaited Alexa, which promises to give the voice assistant more fluent conversational skills. Jassy also highlighted health innovations and the growth of Amazon Pharmacy and Amazon One Medical products, stating that the company will continue to “iterate quickly” to expand these services.
Jassy, who took office in 2021, maintained the tradition of her predecessor to send annual letters to shareholders. Previous letters highlighted the company’s AI businesses and promised great bets despite the cost cuts. His first letter addressed injuries among Amazon warehouses workers.
The executive has also worked to reformulate Amazon’s corporate culture, pointing out examples of bureaucracy and encouraging employees to act faster and do more with less. He supervised cost cuts that resulted in layoffs of tens of thousands of workers and asked others to attend the office daily, ending the flexibility of the pandemic era to a measure that reflects concerns that new contractors were not adopting the intensely demanding culture of the company.
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In Thursday’s letter, Jassy said the company consulted employees to get examples of unnecessary bureaucracy and received nearly 1,000 answers.
“Creators hate bureaucracy,” said Jassy. “This slows them down, frustrates them and prevents them from doing what they came here to do. As leaders, we don’t always see the bureaucracy buried deeply in our organizations, but we can certainly eliminate it when we find it.”
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