Santos has officialized their new master sponsor: 7K, an integral sports betting house of the Ana Gaming group. The contract, valid until April 2027, will guarantee the club R $ 105 million in two years, with the possibility of reaching up to R $ 150 million through commercial and sports goals.
The new partner starts to stamp the noblest space of the Santos shirt and will have a guaranteed presence in the male, female and futsal professional soccer teams. 7K will replace Blaze, whose bond ended on April 13 and yielded $ 22.5 million per season to the club.
President Marcelo Teixeira celebrated the arrival of the company next to the club and highlighted the tariff of purpose. “We are sure that the return will be reciprocal, there are two strong brands that also have entertainment as one of its main goals. 7K arrives at an important moment and with philosophy of great growth. This bet on Santos is synonymous with victory for both,” he said.
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Teixeira also valued the scope of the partnership, which also includes historically relevant modalities for the club. “The brand will also be in women’s football and futsal, two traditional sectors in the history of Santos,” said the agent.
Ana Gaming CEO Marco Túlio also highlighted the symbolic importance of the agreement. “Santos is one of the most traditional clubs in Brazil, owner of a unique, centenary trajectory, full of love and dedication has always been a team of excellence, revealing great stars such as Pelé and Neymar Jr. This new partnership fills us with pride and raises our brand further,” he said.
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José Victor Valadares, the company’s new business director and directly responsible for negotiating with Peixe, celebrated the consolidation of Ana Gaming in national football. “With Santos, now we have clubs as Vitória, Fortaleza and Mirassol. We have become the business company with the largest number of clubs sponsored in Serie A. This reinforces our credibility in the market and opens new doors to strengthen club brands on and off the field,” he said.
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In addition to the presence on the shirt, the 7K brand will be displayed on the Vila Belmiro LED signs, on the central carpet and an exclusive cabin. For Talita Lacerda, executive director of operations at Ana Gaming, the relationship with the Santista fans was one of the pillars of the decision. “We support not only a historic club, but a nation of passionate fans. We are excited to walk alongside Santos in this new phase,” he said.
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Meanwhile, Santos follows with the objective of escaping the relegation zone. The alvinegro team faces Red Bull Bragantino on Sunday, at 20:30, in Vila Belmiro, for the sixth round of the Brazilian Championship.
