Trump Media & Technology Group, a company linked to former US President Donald Trump, announced plans to invest $ 1.4 billion in the creation of their own index funds (ETFs), focusing on digital assets and energy. The initiative, released on Tuesday (22), will be made possible through a strategic partnership with the brokerage Crypto.com, signed in March.
According to the company, the proposed ETFs will accompany the performance of cryptocurrencies and energy actions – sectors considered strategic by the company. Among the planned products is an ETF with a basket of digital currencies, including Cronos (CRO), native token of the partner platform.
Devin Nunes, CEO of Trump Media, said the partnership represents an important step in the company’s expansion to the financial sector. “We want to take Trump Media beyond the media industry and expand its presence in the global digital asset market,” he said.
Products are expected to be launched not only in the United States, but also on scholarships in Europe and Asia, increasing the reach of the company’s new financial division.
The initiative takes place at a time of change in the posture of the United States Securities Commission (SEC). With the arrival of Paul Atkins for the agency’s presidency – nominated by Trump – the market started to project greater regulatory opening for digital assets. Atkins has a more favorable view of the crypto sector than the previous administration, which rekindled the optimism around the approval of new ETFs between 2025 and 2026.
Today, the SEC authorizes only Bitcoin and Ether EthFs, the two largest digital assets on the market. The launch of an ETF multiative, as planned for Trump Media, still depends on regulatory endorsement, but is seen as possible if the flexibility environment continues.
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Trump Media had already expressed, in February, the desire to launch an exclusive ETF from Bitcoin, but the current project suggests a broader ambition: entering the financial sector with innovative products that may gain international scale.
