With the experience of who was CEO of Flamengo and Corinthians, besides working on dozens of clubs of Brazilian football, Frederico Luz, manager of sports and entertainment of Álvarez & Marsal, explained what is the minimum budget that a club should depend if it wants to be champion of the Brasileirão.
“What is the value needed for my sports ambition? There is an account. I want to be champion. I want to be a champion you need a football quote that would say $ 300 million up, so you have a high probability of being champion,” the executive explained in an interview with the program, which debuted this weekend on Infomoney platforms..
Fred Luz said he loaded a “table” since he worked at Flamengo – he was the club’s marketing director in 2013 and CEO between 2014 and 2018.
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In the table there is also the account not to be relegated from division and to climb from Serie B to A in Brasileirão. “Not to fall, I don’t know, $ 60 million to $ 100 million, understand? [Pra ficar] In Serie A Brasileirão ”, said the executive, who left the position of CEO of Corinthians at the end of last year and now operates exclusively in Alvarez and Marsal.
Fred Luz admits that the values he had as a reference to climb division need to be updated after the arrival of SAFs (corporation of football) to Brazilian football.
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“From Serie B to Serie A. This number, when I started there in Coritiba, was $ 35 million. In Cruzeiro also, still in 2014, was $ 35 million to climb. [milhões]. These numbers were inflated, they climbed after the SAFs. I don’t know today, now, here at this moment, specify exactly what this number is, but it exists and here comes the manager’s conversation with the soccer director. ”
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Role of the Football Director in Budget Management
For Fred Luz, the soccer director of Brazilian clubs needs to have a proactive attitude to maintain a balance between spending and sports ambition.
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“The soccer director is responsible for the sports result. If so, what will the soccer director be demanding all the time? But the soccer director should not be looked like that. He has a bigger mission than this,” explained the executive.
“The coach asks for more player, no problem. The fans ask for more player, no problem. But the soccer director is the fundamental piece of this balance between spending and sports ambition. This has to be negotiated,” he added.
