Last Wednesday (30), around 6am, thousands of accounts with automated behavior began to spread false or decontextualized messages that sought to bind the minister to.
The movement was in the more than 100,000 public groups of WhatsApp monitored by Palver, with standards similar to those already observed in other coordinated disinformation campaigns.
The wave of shots occurs one day after the board of directors of the House recommend the suspension for six months of the mandate of the breach of parliamentary decorum.
During a session, the deputy called Gleisi a “prostitute” when referring to the code name “lover” – a name on the list of delivered to Lava Jato, in a process in which the minister was unanimously acquitted by the (Federal Supreme Court) in 2018.
Shortly after the repercussion of Gilvan’s possible suspension in Congress, a coordinated sequence of messages that recycled old links, especially from 2016, began to imply that Gleisi would be involved in corruption schemes linked to.
The material rescued refers to an investigation into the company consists, still in the STF, but it has no direct relationship with the current crisis that led to the fall of the Minister, of Social Security.
The messages, however, artificially connect the two episodes to suggest continuity in deviations and point the minister as a key piece. Then statements began to circulate that Gleisi would be against the resignation of Lupi because he wanted to “keep stealing”.
This reading ignores his role as Minister of Institutional Relations, responsible for preserving the political articulation of the government – specially with parties such as the PDT.
In the middle of the morning, another content began to spread hard: one, accusing it with corruption and stealing money from retirees.
The video was shared as if it had recently occurred, without any mention of its actual date. In 2019, the author of the attack was ordered to indemnify Gleisi for moral damages in this case. The video builds the feeling that “whole Brazil” already knows the truth about Gleisi and that people are outraged.
Finally, the shots began with headlines stating that Gilvan could be suspended for calling the minister “lover” – with the use of the term “prostitute”, which was actually the center of the accusation for breaking decoration. The omission distorts the sense of the sanction and transforms the deputy into a victim of censorship for allegedly “denouncing corruption.”
The built narrative follows a very clear and effective logic, typical of misinformation campaigns. The messages do not say exactly what they accuse, but organize content blocks that suggest a story without ever claiming it completely.
First, they associate Gleisi with the INSS crisis based on ancient material and without direct relationship with current events.
Then they reinforce this image with supposedly recent statements, as in the old video and in the case of Lupi’s resignation. Finally, they turn the deputy punished for verbal aggression into an alleged hero pursued for “speaking truths.”
It is the Opinion Engineering in operation. When examining in detail the groups monitored by Palver, it is possible to perceive how feelings of indignation are carefully provoked and chained.
The minister is not only associated with the crisis – she is made of her symbol. And who attacks her, even with lies, becomes a martyr. This is how villains and heroes are built in the new communication battlefield.
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