The percentage of Brazilian companies that use in their operations is equivalent to that of the European Union. Results of the ICT companies 2024 show that 13% of small, medium and large companies in the country use technology.
It is the same average number registered by the European Union, according to Eurostat data used for comparison by ICT of 13.48%, pulled by countries such as Denmark (27.58%), Sweden (25.09%) and Belgium (24.71%).
In Brazil, large companies are the ones that most adhered to technology from March to November 2024, and their adhesion is the most comparable to European pairs. The data indicate that 38% of them said they used AI, against 29% between medium and 10% between small.
On average, Brazil behaves like European countries whose economies are less complex, such as Estonia, Croatia and Spain.
In medium -sized companies alone, there was an increase in AI adhesion by 2024, after a 24% result by 2023. For large, the number was 41% by 2023 and, for small, 11% – these variations, however, occur within the margin of error with a confidence interval of 95%.
“What we actually have is stability, since the first time we collect this data in 2021, although we are discussing AI as a great transformation, including this in the daily life of companies there is still a way until it is actually useful for business,” says research coordinator Leonardo Melo Lins.
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Sectors such as information and communication are the main users of technology, with 38%adoption. Professional Activities – In general, ventures of self -employed professionals such as law firms, engineering, architecture or offices – followed, with 20%. In services and transport, 14% of companies reported using artificial intelligence in their operations.
According to Lins, these sectors are closer to artificial intelligence solutions due to. “These sectors create a lot of knowledge, so they end up being closer to the solutions,” he says.
Companies search for the faster internet
Virtually all Brazilian companies have internet access in Brazil, and the stability and speed of access have increased. According to the survey, 95% of companies have internet access of some speed today, against 94% in the last year.
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Almost half of the respondents (45%) have at their disposal download speeds of up to 300 Mbps; 18% of 300mbps to 500mbps; and 32% above 500 Mbps. Last year, companies that had up to 300 Mbps were 54%, which signals a faster adoption of networks.
For Lins, the improvement of internet quality – in terms of speed and stable – has a direct impact on the digital transformation of companies. These attributes can, for example, allow data migration to public clouds.
Adherence to better internet plans is driven by factors such as the largest competition of providers and the cheap fiber optic, responsible for the internet connection of 92% of Brazilians, according to the survey.
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Messages are main sales channel
Messages from, skype or Facebook chat are the most used sales channel for 49%of Brazilian companies in 12 months between 2023 and 2024. E-mail is an alternative to 34%, while social networks such as Instagram, Facebook and Snapchat are used for 25%.
Messaging and email channels noted falling compared to the last year, when the answers represented 55% and 40% adhesion, respectively. Researchers responsible for the study still try to understand what led to this: “He took us by surprise,” says Lins.
“In 2021, message sales grew a lot, much due to the pandemic. There we discussed this first digitization of companies,” he says. “In 2023, it was also a very high number and now we had this fall,” he explains.
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One hypothesis is that small companies, whose sampling in the study is large, may have professionalized their services related to the internet. “They still sell on WhatsApp, but they look for other channels too, perhaps more professional, but even with this intermediation of other platforms for sale,” explains the expert.
