Since the election campaign for the presidency in 2022, a portion of the president’s critics has focused efforts to include Rosângela Lula da Silva, a, in digital attacks. With the victory in the elections, Janja took the first lady post and, with this, the increase in the exhibition also brought the strict scrutiny of opponents about their actions and speech.
In real-time monitoring of more than 100,000 public groups of and Telegram, the number of mentions to Janja got the record of the year on Wednesday (14), after the first lady asked the word on a meeting with the Chinese president, to talk about the social effects of Tiktok in Brazil. which was accused of breaking the protocol and causing embarrassment at the meeting. and defended his wife’s stance.
On social networks, however, the case was used by opposition to increase criticism of the first lady. In the right groups on WhatsApp, videos circulated questioning her role, arguing that it would not have been elected and therefore have no representation power with foreign authorities. Other posts focused on attacking the first lady by accusing her of letting ego and vanity override national interests.
Lula’s speech, defending Janja, was also explored by the opposition. The president argued that the first lady is not one. The speech was cut and explored in assemblies along with another statement about Janja’s trip to France after official trip to Japan. At the time, he said “President Lula’s wife was not born to be a housewife.” On social networks, the president was accused of offending Brazilian women who are housewives.
In search of facial recognition on the Palver platform, the shared images without necessarily mentioning the name of the first lady, but using her face, are offensive tone, either by the attacks on honor and dignity, or by accusations of misappropriation of public money. Another theme that dominates the narratives around Janja is the expense of the trips made.
Having traveled six days before the official trip to Russia, he was widely criticized by the opposition, including false information, such as to. A variation of this false narrative had already been used in by making associations of this type, opponents reinforce the image of corruption and evidence the theme of INSS fraud, facilitating the process of assimilating information as it is a national coverage theme.
Last Friday (23), in The First Lady made a slight criticism to being questioned if he takes a makeup artist in the entourage on his travels. However, in the networks, the repercussion was due to the statement that Janja made about the social networking regulation model in. In the right groups, the first lady was accused of wanting to promote censorship in the networks.
The opposition has digital strategy and makes use of its own speeches and actions of Janja to spread hatred, misogyny and misinformation on social networks. To exercise protagonism and be able to put his own identity as first lady, Janja will need to resort to institutionality, that is, by legal way to seek repair about misinformation against him, as well as a social networking strategy to convert negativism around his name into positive and favorable mentions.
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