Tarcísio Enhance Manager Marketing and Afaga Bolsonaro – 06/28/2025 – Power

by Andrea
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While (), ineligible, it keeps the name of its heir to next year’s urns (Republicans) reinforces its fidelity to the political godfather, intensifies the promotion of its government’s actions and avoids the most controversial themes related to pockets.

This Sunday (29), again, the governor will be on Paulista Avenue for a demonstration summoned by Bolsonaro, who is staying at the Bandeirantes Palace – as he is in. The protest will once again ask amnesty to pockets accused of connection with the end of the end of the end of 2022.

Considered by center-right leaders such as (PL) and () the most capable of running against (PT) next year, the governor of São Paulo has expanded in recent days in the interior of the state, in a moving similar to that of predecessors who disputed the reelection.

The increase in activities occurred after he warned allies that, which was interpreted by his surroundings as part of a strategy to reinforce loyalty to the former president and not close doors to any indication.

This month, visited 16 municipalities of São Paulo (not to mention the events in the capital) and, until Friday (27), had published 61 videos on their social networks-than five had more than 1.6 million views. In June last year, there were 39 videos and schedules in six cities.

In addition to more publications, the governor’s communication has invested in videos with editing features, highlighted subtitles and more frequent use of cutting down and camera movements – elements that, according to allies, aim to increase the range in networks.

The messages released by the team emphasize two central ideas: that their management is more efficient and therefore performs more deliveries. They highlight marks of his mandate that he plans to bring to the polls, such as the SUS Paulista table (which increases health transfers), the overcoming (social assistance) and Casa Paulista (from popular housing in partnership with private initiative).

“We are not based on the speech, the narrative. We are guided by delivery. And the results are there for those who want to see,” said Tarcisio, in a video recorded in São José do Rio Preto, 438 km from the capital, in a last week publication.

The agendas, however, generates unexpected situations. On a visit to Rio Preto, when taking a selfie, a voter spontaneously shouted to the microphone: “future president of Brazil”. Surprised, Tarcisio said, “No, I’m nothing, that’s it,” while the audience laughed.

Tarcisio and Bolsonaro were together two weeks ago in Presidente Prudente, where they visited an agricultural fair. In the public act, the governor-which often keeps tone relaxed at events-typical of cowboys, at the request of the former president.

Behind the scenes, according to allies, the friendly mood was repeated. Bolsonaro had breakfast with the Legislative Assembly’s Bolsonarist bench and, at night, much of the same group had dinner with Tarcisio, who was accompanied by secretaries. They sang congratulations and brought a cake to the governor, who turned 50 on the last 19th.

According to two people heard by the report, in neither meetings there was discussion about presidential succession. The dialogue focused on the conjuncture of Congress, criticism of the petista government and the current scenario of the group in (Supreme Court).

While increasing his presence on social networks and inland stands, Tarcisio tries to avoid recent controversial themes involving pockets, a position that preserves the relationship with the former president without removing moderate voters.

Two weeks ago, the senator (PL-RJ) told the Sheet That, more than promising pardon to Bolsonaro, the presidential candidate has to ensure that the benefit will be effective even.

A Sheet Since last week, he has tried to know if the governor agrees with the theme. Questions were sent by email to the Bandeirantes Palace, reiterated the request by WhatsApp and sought contact at two public events – a Sé Square, in the Center, and another in Lagoinha, in the interior of the state. At neither occasions was there an answer.

The report has also sought the governor to question him about what, in his view, the ideal amnesty model-if it would be restricted to prisoners on charges of invading the headquarters of powers, would also include accused of leading the plot or if there would be exceptions. The governor, who should address the theme in speech this Sunday, already.

The reserved posture on sensitive topics is reinforced by Tarcisio decisions, sometimes, not to give interviews after their own events.

The communication of the Bandeirantes Palace did not answer the questions, but sent a note to deny that Tarcísio silence over uncomfortable points. “Governor Tarcisio de Freitas values ​​the transparency and dialogue of his management and maintains continuous dialogue with the press without any restriction.”

The note states that Tarcísio “granted more than 50 interviews, including collective and exclusive” this year and that, this month, 16 conferences.

“The government of São Paulo recognizes and values ​​the importance of press work and reinforces its commitment to transparency and access to information in public management,” the text says.

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