It’s called Beachfront Experience by Guess and settled on Vilamoura beach. Blue is the dominant color in the Balinese beds, sun loungers, hats, towels and various decorative objects. The service includes fresh champagne and fruit and extends to several themed rooms at the Tivoli Marina Hotel.
“This summer, discover a new dimension of seaside experience where the Purobeach essence mixes with the cosmopolitan and bold aesthetics of the Guess. An oasis created for the nomads that breathe the true lifestyle summer ”.
Thus, the Beachfront Experience by Guess, the first partnership of the famous brand in Portugal, more precisely in Vilamoura, through Purobeach, one of the “most famous Algarve beach clubs, elected as one of the best in the world”, can be read in the project presentation, which promises “a totally exclusive, immersive and innovative experience”.
In the sand in front of the Tivoli Marina Vilamoura Hotel, the space stands out for the blue and involves from sun loungers to umbrellas, passing through daybeds (Provence style), Balinese beds, sofas, pillows, towels, beach bag, bar accessories and even fans. With finishes in shades of blue and brand logos, the decoration provides “a very cool and relaxed ”to celebrate the summer“ in total mood chill out”.
As part of the service already provided by Purobeach Vilamoura, which is celebrating 15 years of presence in Portugal, the atmosphere is still marked by music, champagne, cocktails, fresh fruit and light meals. It is recalled that beach club integrates a restaurant, with fish, seafood and caviar, but also salads and hamburgers, giving body to what the brand defines as “3M International Kitchen (Melbourne, Miami and Marrakech)”, which fuses Asian and Mediterranean influences. On Sunday is served the “Mare Nostrum” special menu, dedicated to the fish and seafood of the Algarve.
Matteo Scazzosi
In a statement, it is also explained that at the center of the Beachfront Experience by Guess concept is an exquisite aesthetics in natural color, and a visual identity “anchored by the iconic 4G standard, previously presented in the 24” 24 ”bags collection. It is also explained that all the pieces, made to the measure, are inspired by the “marine landscapes and the coastal lifestyle”, valuing the place and maintaining “the sophisticated essence of Guess”.
For this first experience in Portugal, the brand opted for Vilamoura for the prestige, strategic location and positioning in the national and international market. “This project reflects our commitment to reinforce the brand in international markets. By collaborating with some of the beach clubs Most famous in Europe, not only are we reinforcing the brand image, but we are also offering tourists an immersive experience that combines fashion, lifestyle and luxury travel, ”explains Paul Marciano, creative director of Guess.
To enjoy the “Guess Beach” in Vilamoura (10h00/19h00) you can reserve a lounger (from € 25), with two towels and a welcome tray with fresh fruit and mineral water, or one daybed (from € 20), which accommodates two people, or a Balinese bed (since € 130), called “Champagne Balinese”, which in addition to the towels, water and fresh fruit, also includes a bottle of champagne.
Can consult the experiences agenda (such as yoga, spa and dj sessions) and book through the page of (Tel. 289303740).
Maintaining the existing partnership with the Purobeach International brand since 2010, at the hotel (Tel. 289303303) Several guess rooms are also available, with exclusive decoration and access to sunlights on the beach, with daily rates since € 495. In the resort gardens area there is also the Purobeach Poolside, with exclusive access to over 18 years.
