O Pix It has become prominent among the means of payment of Brazilians, especially with new tools, and has become a credit card supplement by Brazilians, shows Google search.
The study reveals that Pix, launched in November 2020, is already used by 92% of adults in the country and moved $ 64 billion in 2024.
Secondly, the credit card follows as the most commonly used payment method, and 58% of people have spent more in the last 5 years.
This scenario is driven by Class A, which uses credit card due to reward or advantage programs, and class D and E, which indicates the limit increase as an essential factor.
But an interesting movement emerged in the last year. The tool of PIX PARTLY – – It is already known for 52% of people and disputes the place with the credit card due to the economic situation experienced by people.
According to Google, Brazilians use credit card in high value purchases, but when they do not want to compromise the limit of the account with other consumptions, people prefer the installment payment in Pix.
The tool works this way: The value of Pix is credited to installments in the user’s account and is instantly received in the recipient’s account informed by him.
For example, when buying tickets or stays at hotels, electronics and furniture, the Brazilian uses credit card in the digital environment. And that has made the issuance of cards more than triple in the last decade.
In the case of signatures, consumption in delivery applications, online purchases and payments to family members, PIX is the protagonist.
When it comes to the face -to -face environment, according to Google, Pix is a preference for everyday shopping, restaurants, entertainment and service providers.
In an interview with CNNGustavo Pena, Head of Industry and Google fintechs, said that there is a “complementarity of the means of payment, some traditional – such as the credit card – together with more innovative – such as pix […] They will coexist, but also with other means of payments that are coming. “
Thus, currently about 9 out of 10 tenants already have the option of payment via Pix in their business and most even prefer this means of payment.
Google search also shows that Pix is considered the means of payment of the future by 86% of people compared to the card. Already 80% said the tool is faster and 75% indicated to be easier to use.
“We notice a more empowered consumer with its finances, using more from the digital market to make everyday payment. We realize this evolution from the consumer point of view and Pix comes as a facilitator,” said Thais Melendez, Google’s leader of strategic insights.
Last year, the company included pix transfers on its digital wallet, Google Pay.
Thinking of new business in the midst of payments, Melendez said the company aims to meet consumer payments preferences and that PIX has been a great gimmick in the wallet.
PIX USE PROFILE
Google’s survey shows that pix adherence grows in all social classes, age groups and regions.
But, it is noteworthy that people 18-24 use the tool more, representing 76%, while at the other end only 42% of people over 55 use Pix.
Among the segments, the PIX by transfer is the best known, indicated by 84% of Brazilians, followed by Pix by QR Code and Pix by approximation.
