After a renovation of $ 800 million, the new concept store will open next week in Ipanema, Rio de Janeiro, with a strong bet on technology. The information is from the newspaper The globe.
More than common 100% digital orders, the unit located on Garcia d’Avila Street will bring other innovations, such as lockers For removal of orders via QR Code and a robot that prepares the “Milk-Shake crunchy”-according to the cafeteria, the Milkshake Preparer Robot always makes the dessert always at the same point, but is open to special requests.
In addition to technological innovations, the store offers exclusive items on the menu, such as giant versions of two traditional sandwiches of the network, Mega Double Cheese and Mega Big Bob, both with two 117 grams hamburgers each.
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The space has a salon for consumption on site and a luminous panel that refers to the brand’s history, founded in 1952. According to the newspaper, the store proposal goes beyond food: the plan is that the new unit is also a space for entertainment.
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Bob’s, the first fast food chain to arrive in Brazil, is present in 250 municipalities in the country, with 1,060 stores. The company’s goal is to reach 2,000 units by 2028, while modernizing the older stores. Last year, 200 units were modernized, and the forecast for 2025 is to modernize another 150.
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Bob’s is controlled by the Holding BFFC, which also runs franchises from KFC, Pizza Hut and Yoggis networks. The company earned R $ 1.5 billion in 2024, according to the Globo.