Encounters are looking for new ways to get users out of screens and encourage them to know each other in a attempt to combat the so-called “emotional tiredness” between generation Z. The information is from the newspaper. Financial Times.
Industry giants, such as Tinder, Bumble and Grindr, have launched features that promote more natural and less -based messages.
Tinder, for example, recently launched the “double dates” feature, where users can take a friend to the meeting, making the experience more relaxed.
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These initiatives are part of a larger strategy to regain young people, who have shown preference for more authentic and safe experiences.
To the Financial TimesSpencer Rascoff, CEO of Match Group, owner of Tinder, says that generation Z is redefining the concept of dating, looking for less pressure connections and more authenticity.
The data released by the newspaper indicate that these changes are having an effect: the 18-24 age group participation in Tinder has risen from 17% to 21% in the last three years.
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Grindr, which also focuses on generation Z, plans to launch by 2027 an artificial intelligence tool to help users find more compatible partners.
Despite advances, the sector still faces challenges, such as the fall in the number of users and safety concerns, especially among women.
