With the experience of those who built a billionaire company from a room where he worked alone, offered this Saturday (26) advice to entrepreneurs. Among the executive’s main lessons are business vision one step at a time, without haste, the ability to correct errors quickly and to manage people, as well as the ability to reinvent themselves over time.
Also read:
“The coolest stories of entrepreneurship were not such a clear plan. In my case, I didn’t. Infomoney na. “Empowering is a big zig zag, not a straight line. I never imagined that we were going to turn what we transformed.” Benchimol is now chairman of the Board of Directors of XP, a company that founded 25 years ago.
Enjoy!
NFL in Brazil: Extra Tickets
NFL Game in SP: With XP card you compete for 10 pairs of tickets
Take one step at a time
An entrepreneur needs to do what needs to be done and move one step at a time, taught Benchimol. “To undertake you don’t have to see the Z point, but B, then C. do one thing at a time. Think, ‘Where to invest at a higher return and lower risk?'” He said.
“It’s no use doing cool things instead of the important.” An example would be the entrepreneur to want to internationalize before he firmed himself in the local market.
Abandon operational tasks
To avoid stagnation after an initial growth wave, the secret, according to the founder of XP, is to accept to change function as the business grows and choosing good professionals to those who delegate tasks.
Continues after advertising
“You have to abandon what you do well and do what you need to do. I started the company was just me. I was a good investment advisor, but I had to abandon it and learn to take care of people. It’s super contraindicative, but if I was still an investment advisor we weren’t here today.”
Manage people
Benchimol says that for 10 years he has centralized operational tasks beyond the management of the company and this led to a collapse. “My life was hell,” he said. “It is necessary to abandon operational tasks and focus on the most important topics, topics of people, seek good people who can perform the plans you build. The main growth lever is good people in the right position.”
Also read:
Continues after advertising
For the executive, the most common error of entrepreneurs is organogram. He cites examples of those who hire friends and relatives to work in the business. These people can without engagement, but they do not always have the necessary competence. “I took 10 years to learn to send someone away, because I had the belief that the company was a family.”
In order to systematize this process, Benchimol implemented an evaluation routine from quantitative and behavioral goals. “It’s not my decision [demitir alguém]It depends on you to understand meritocracy and adapt. In a company you need to let Darwin act. Do not confuse commitment to competence, ”he advised.
Organize the cashier
Participated in the panel alongside Benchimol Vivian Sesto, director of commercial actions of XP Enterprises, and Fábio Vitola, CEO and co-founder of Galapos. Vivian and Vitola highlighted the importance of entrepreneurs organizing themselves financially.
Continues after advertising
“It is very common in Brazil family businesses, mixing the company’s box with individuals. Caixa needs to work in favor of the business, have a financial margin. It is important to invest in balance, professionalization and good practices,” said Vivian.
Benchimol recommends that entrepreneurs control costs and maintain a lean structure to generate results. “If you are an entrepreneur who is doing the right thing, the funds look for you. I always had the look of how to make a company that delights more customers and has more margin. The rest has been happening. If you have a good business will appear partner.”
