In the mid -1920s, the city of Rio de Janeiro had just over 1 million inhabitants and an expanding press, with about 20 newspapers.
In general, these diaries were divided into two main groups. There were those who prioritized national policy and the news from Europe, such as Morning Morning. They were read, above all, by the elites that lived in the central regions of the then capital of the country.
There was, on the other hand, the press facing the proletariat, with some anarchist publications, such as the working voice. They circulated, above all, in the suburbs of Rio de Janeiro.
Upon founding the newspaper O Globo on July 29, 1925, bet on another audience. The new diary was intended for mid -income families and had the events of the city as the main subject, as the author of biography of three volumes – the first two are and (Ed. New Frontier).
Experienced journalist, who had already commanded the diary at night, Irineu had hit the target with the news, as it was clear in the following years. But he could not follow the rise of O Globo because he died under a month after the newspaper’s launch at the age of 49.
Journalist Eurycles de Mattos took over the direction of the diary and, months later, Roberto Marinho-Irineu and Francisca’s older child and hitherto concerned about the “attractions of life,” as he said-began to follow the daily life of the family business, alternating in various functions.
In 1931, with the death of Eurycles, O Globo’s driving went into Roberto’s hands, then 26. He was the largest responsible for preparing the foundations for the publication to arrive today, the 29th, to his centenary.
Among the most relevant newspapers in the country, the globe is the third to reach the hundred years. , and the Sheet104.
Throughout this period, Globo gave rise to one, with television and radio stations, digital products, which include streaming, newspapers and publisher.
From 1931, Globo was always commanded by the Marine family. In most of these decades, the final word has been
Then for his three children, Roberto Irineu, 77, currently vice president of the Globo Group Board of Directors;, 71, president of the conglomerate; and José Roberto, 69, vice president of the group’s board of directors. In recent years, Roberto Marinho’s grandchildren have also assumed management positions in the company.
For João Roberto, an essential feature for the globe to reach the centenary was “the ability to adapt without giving up their values of independence, professionalism and innovation.”
The newspaper “always knew how to read the signs of time – technological, social, cultural – and reinvent itself to remain relevant, maintaining the search for quality information to honor the commitment to the reader established by Irineu Marinho on July 29, 1925,” says the president of Grupo Globo.
According to Alan Gripp, director of writing, the newspaper has been successful in facing adversities, which explains, among other factors, the longevity of the publication. “We recently had a digital turn, which caused the globe to stop being that newspaper that survived traditional advertising and struggling for survival through digital signatures or digital audience,” he says.
“The newspaper comes to many more people today than at the height of your printed life, is our greatest moment in terms of reach [de leitores]”Says Gripp. Globo, he said, is around 200 million pages seen and more than 50 million unique users.
For Leonencio Nossa, the preservation of an editorial line and a type of reader – “The Middle Brazilian,” he said – also contributed to the newspaper’s long life.
The biographer also emphasizes Roberto Marinho’s ability to attract talent, regardless of his political views. It gives as an example the journalist, who harshly criticized the businessman in Pasquim and was later hired as a commentator on TV Globo.
Francis arrived in the group in 1981, the final phase of. Wow it remembers that the globe supported the 1964 coup, as well as the vast majority of newspapers, including the Sheet. “The government fell, and Roberto Marinho immediately joined the dictatorship.”
The relationship between the diary and the military government began to face what the biographer calls “short circuits” with the installation of in December 1968. The most radical decree of the regime paved the way for the dismissal of repression, with deaths and disappearances of militants of the armed left, as well as suspension of political rights.
Throughout the 1970s, according to the author, the newspaper cultivated a moderate line, favorable to political opening. “Many see the globe as a body of the dictatorship, which I find absurd. The biggest problem of this kind of evaluation is that it covers a generation of resistance within the newspaper,” he says. Cites journalists who produced or edited critical reports to the regime, such as José Augusto Ribeiro, Marcelo Pontes and that.
For gripp, “we are on the verge of that is perhaps the greatest disruption that the world, in general, will face, with artificial intelligence. The tendency is for us and other Brazilian newspapers to suffer a strong thud with the end of the audience coming from search, especially from Google.”
Also according to O Globo’s director of writing, “our biggest challenge is to try to establish a direct audience with subscribers.”
Some news of the 100th anniversary of the newspaper O Globo
- documentary series “The Century of the Globe”, created by, on Globoplay
- Exhibition “A Century of Stories” at Casa Roberto Marinho, in Rio de Janeiro
- Book “A century in a hundred chronicles – chroniclers who made history on the globe”, organized by Maria Amelia Mello
