Debut this Friday (1) the program “Root of Business”, initiative fruit of partnership between the Infomoney and the site specializing in agribusiness The Agribusiness. The goal is to bridge a bridge between the sector – one of the most important in the Brazilian economy – with the capital market, that is, paving a bridge between the countryside and Faria Lima.
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In addition to discussing the hottest topics of interest to the sector, the biweekly program, broadcast on Fridays, will bring important guests. The debut program interviewee is Gilberto Tomazoni, JBS Global CEO.
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The presenters will be Octaciano Neto, former Secretary of Agriculture of Espírito Santo and partner of Zera.ag, a platform for private financing solutions for agribusiness; Luiz Henrique Mendes and Tatiana Freitas, founders of The Agribiliz; and Roberto de Lira, Infoomoney macroeconomic editor.
The program inaugurates a more intensive coverage of the entire news that involves national agribusiness in Infoomoney, the largest and most complete information ecosystem about economics, investments and businesses in Brazil – and leader of the segment sites.
“Agribusiness is more than an engine of the Brazilian economy – it is an essential part of our identity as a country. In Infoomoney, we have a historical commitment to this sector that feeds, moves and transforms Brazil. It is very proud that we launch another initiative for Agro, contributing to quality information for an industry that does not stop evolving and that continues to pull the growth of our economy.”
The partner The Agribiz is an independent digital vehicle that is a reference in coverage of field businesses, farms and companies – also quite dedicated to the relationship with investors in the sector.
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“It’s a unique opportunity to bring investors closer to Agro, a fascinating and at the same time complex sector to seize. Nothing better than a partnership with Infoomoney’s capillarity to make this connection”
Sector pulls the economy
Expanding the production of agro -focused content makes perfect sense when you think of your contribution to the Brazilian economy. Last year, the sum of goods and services generated in agribusiness reached R $ 2.72 trillion, almost 1/4 of the country’s Gross Domestic Product (GDP) in 2024.
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And the sector absorbs practically 1 of every 3 Brazilian workers. Until the fourth quarter of 2024, 26% (28.2 million) out of 108.4 million Brazilian workers were agribusiness, according to data from the Brazilian Agriculture and Livestock Confederation (CNA).
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In terms of international trade, the presence is even more remarkable: 49% of Brazilian exports last year were agribusiness products.
