The Agribiz: After all, can coffee and beef still get rid of Trump’s fares?

SAO PAULO – Of the top ten export agenda items from Brazil to the United States, only two were not spared from President Donald Trump: Coffee and Beef.

The absence of the two agricultural commodities in the wide list of exceptions intrigued the most attentive observers. After all, few things are so sensitive to a politician’s popularity than food inflation.

It is from this perspective, by the way, that Brazilian exporters continue to feed hopes for a successful negotiation that includes coffee and meat in the list of exceptions.

The Agribiz: After all, can coffee and beef still get rid of Trump's fares?

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The logic of US concessions indicates that there are still chances. Judging by the list of Brazilian products that were spared from the tariff, it is known that the lobby made by importers of the United States was decisive.

“Not to be doubtful: it was not a concession to Brazil, but to the American industry, which depends on the Brazilian fruit,” he said in an interview with Brazil Journal Ibiapaba Netto, director of Citrusbr, an association that represents orange juice exporters – Cutrale, Citrosuco and Louis Dreyfus.

Following this line of action, coffee and beef exporters can still reverse the scenario. It is no coincidence, by the way, that the information on the increase in the hamburger and coffee of the whole day is gaining space in the American press.

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The United States National Restaurants Association is one of the most engaged in the campaign against tariffs. In a letter sent on Wednesday to the US government, the association said it “extremely concerned” with the new rates, nominally citing the risks to supply of goods such as coffee and beef, according to information from Reuters.

In the particular case of coffee, an agricultural culture that is not even produced in the United States and depends strongly on imports in Brazil, inflationary risks have won the headlines of the Wall Street Journal.

In a long report published on Wednesday, the traditional American newspaper showed the effects of taxation on Brazilian coffee. “We have no way to replace Brazilian coffee easily,” said James Watson, Rabobank analyst, in an interview with the publication.

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Among Brazilian exporters, there is still optimism that lobby efforts will have some effect before August 6, scheduled date for tariffs to come into force.

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