Ludwig Hirschfeld knew Vienna of the early century like no other. As a sprout (1882-1942) of a Jewish industrial family, he worked early for the New free press and later the art and fashion magazine Modern world. For them, he captured the cultural and social life of the Danubeetropolis in hundreds of columns with fine joke. The new or new cars appear, for example, “as if they only go for a walk or viewed”. The “travel guide” has been at the Milena publishing house for a few years now Wien new. Historian Peter Payer is now reminiscent of the talented in a biography (€ 40.95 / 432 pages, Löcker), who also wrote comdles and libretti for operettas and composed hits.