Happy Meal, Pokemon Letters, Promotion: It wasn’t well

McDonald’s had a promotion in Japan that joined the house and the letters. What matters more…?

The “madness” for Pokémon letters It is already very visible in Portugal, but imagine yourself in Japan, where this game was created-which in the meantime has moved to the screen and the cards.

And this in a country where there are huge communities of comics and video games. They are part of the country’s culture, in virtually all age groups.

A McDonald’s – May yes, enter this story – sells Happy Meal For over 40 years. In Japan, they cost about 3 euros.

Behold, McDonald’s remembered to create a promotion that brought together two follies: Happy Meal and Pokémon Letters. Both came in the same package.

The novelty called Happy Sets came with a toy, like a small plastic Pikachu, and a Pokémon card.

Exhausted on a dayaccording to reports of the Japanese media cited in.

But this Promotion is over.

Is that the resellers They went to “run” to buy happy meals – to keep the cards. They took advantage of the letters, some of them much sought after; and The food went to the trash.

Mountains of wasted food were found near the stores.

“We do not believe in abandoning and discarding food. This situation goes against our longtime philosophy, which we value a restaurant, to ‘offer a fun gastronomic experience for children and families.’ We sincerely recognize that our preparations were not suitable,” McDonald’s, a statement published on Monday.

The restoration company will try avoid What similar situations are repeated: wants to limit the number of meals that each person can buy and end orders online. And you can deny the service to customers who do not comply with the rules.

“We promise to return to the basics behind Happy Set, which consists of helping to bring smiles to families so that we can contribute to the healthy development of children’s hearts and bodies, which are our future,” the statement continues.

It should be noted that, in Japan, the Pokémon letters They are very popular among adults and children. Some of the rare or more sought after letters are sold for more than 1,000 euros each.

In the case of McDonald’s promotion, there were people who got the letters that came inside Happy Meal and then sold online (for a much higher price).