Amazon has acquired a participation in the Colombian company of Rappi deliveries, a strategic partnership that unites the retail and technology infrastructure of the e-commerce giant with one of the last-mile delivery companies in Latin America.
Having access to Rappi’s logistics network can help Amazon compete with the regional weight of e-commerce, market. For Rappi, the partnership brings an endorsement of the largest online retailer in North America and opportunities to take advantage of its cloud logistics and computing networks.
The initial investment – a convertible note of $ 25 million, according to a person familiar with the transaction – is small for Amazon. But the agreement gives to Seattle -based company the right to buy up to 12% of Rappi through Warrants, if certain goals are achieved, said the person, who asked for anonymity because the terms of the agreement are confidential. The numbers may eventually change.
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Amazon and Rappi spokesmen refused to comment.
In recent years, Amazon has used Warrants to make direct investments in partners, including airlines, a food distributor and electronics manufacturers – an attempt to capture more gains if Amazon’s business boosts the fortune of its partners.
Rappi was founded in 2015 and became ubiquitous from Mexico to Chile with its “Turbo” offer – a promise to deliver everything from white wine to toothpaste in less than 10 minutes. The company also makes restaurant deliveries and entered the financial sector, creating a digital wallet and obtaining regulatory approval in places such as Colombia to offer credit cards and savings accounts.
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Rappi has the support of weight investors, including Softbank Group, Sequoia Capital and T. Rowe Price. Last year, Simón Perro, co -founder and CEO of Rappi, said the company could open capital in 2025, possibly in New York. Bloomberg reported last month that Rappi had secured a $ 100 million loan from Banco Santander and Kirkoswald Capital Partners.
Amazon’s investment in Rappi reinforces existing commercial ties. Rappi is a client of Amazon Web Services, the cloud provider. In Mexico, Amazon offers members of their Prime Prime program a year of free shipping via Rappi.
© 2025 Bloomberg L.P.
