presidencia.pt
António Costa with Cavaco Silva
An online museum dedicated to politics – differently – and has been inaugurated just over a month from municipal elections.
We have already visited many types of museums, with various contexts, various goals. Be physically, be online. But we never visited one.
Now it already exists. It is a project created within “The Method”, an innovative political storytelling tool and data analysis to assist candidates and political leaders to build effective and coherent narratives. It involves the analysis of the social and media context, the creation of a strong narrative identity.
There are interviews with stakeholders, Focus groups and quantitative research – so the tool identifies opportunities and challenges to develop personalized communication.
The idea of the project is that the candidates’ message is strategically positioned and emotionally engaging, without having to resort to populist rhetoric. This is based on archetypes and omnical strategies.
Within “The Method”, this first online museum of broken promises appears, inaugurated in early September (just over a month from municipal elections).
The priority of this unusual museum is remind politicians and citizens that empty promises do not help democracyindicate those responsible in a statement sent to ZAP.
And there are famous examples in the virtual gallery:
“End the waiting lines in health” – Cavaco Silva, 1991
“Ending child poverty in Portugal” – António Guterres, 1995
“Lisbon railway connection-high speed type” – Durão Barroso, 2002
“Accessible housing for all Portuguese” – António Costa, 2015
All electoral promises made by politicians in Portugal, and in the world, which have never been realized.
They are all good promises that they could have changed the world, but they have not changed anything because they never got out of paper, they explain.
The project comes close to the municipalities but intends continue online Beyond the elections, widening the list of promises that never went beyond posters and speeches.
The Museum of Promises will also exist in physical version, itinerant, available to go schools e universities of the country. The goal is to help the reflection of younger people about the role of politics and the responsibility of citizens.
