The Algarve Citrine Operators Association (Algarorange) announced the start of its internationalization strategy for the Citrines of the IGP Algarve (protected geographical indication), with promotion actions foreseen in four strategic markets by December 2026.
According to the association, Spain, France, Germany and Canada were the chosen destinations “not only for the growth potential for the algarve IGP citrus, but also because they are the scene of the largest international fairs in the sector, bringing together thousands of potential customers from around the world.” In total, five international actions are foreseen in these countries and three in the Algarve, directed to foreign tourists and visitors, “to reinforce the notoriety and international visibility of these algarve products.”
José Oliveira, president of Algarorange, stressed that “this is a project of scale and ambition that will place the citrus of Algarve IGP on the international map. We are opening doors in strategic markets and strengthening the competitiveness of companies in the region”.
With this initiative, the association wants to increase the recognition, notoriety and visibility of the algarve citrus and “foster in the perception of international consumers to their quality, differentiation and added value”. The Algarve is today the main region of citrus producing in Portugal.
The slogan chosen to communicate the new campaign is “Get the Taste. Feel the Sun,” inviting consumers to taste oranges, tangerines, clementins or algarve lemons, “with excellent conditions” that combine unique climate and soil. These citruses have “the right balance between sweetness and acidity, thin and shiny bark and high content of juice.”
According to, it is intended to convey the sensory experience of enjoying the citruses of the Algarve IGP and associate their consumption with “a positive state of mind, joy and well-being the sun provides.”
The first promotion action takes place on September 30, October 1 and 2, with the participation in Fruit Attraction in Madrid, “one of the largest fairs in Europe specializing in fruits, with thousands of visitors and potential customers.”
The Algarve IGP citrus strategy is integrated into the Internationalization + Algarve 3.0 project, which by December 2026 provides for various promotion initiatives in the areas of agri -food, tourism, technology, health and sea. This project – Developed in Copromotion by Nera, Algarorange, Algarve Tourism Association, Algarve Wine Commission, Algarve Tourism Region and University of Algarve – benefits from financing the Algarve 2030 regional program | Portugal 2030 and the European Union.
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