Clubs lose identity with color shirts nothing to do – 25/09/2025 – The world is a ball

by Andrea
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It is increasingly common. I tune the TV in a game and come to strangeness. Where’s the team I want to see? Did I go wrong?

In the English Championship, Burnley versus Liverpool, the current Premier League champion. There is one team wearing wine shirt and the other, green. Where’s Liverpool with your red uniform?

Ok, the red can visually confuse with the homeless shirt. Well, Liverpool’s second uniform is white. Only Salah and company were dressed in … green.

Do you have justification? It even has, but it takes goodwill to accept. The Liverpool shield, restricted to red and white colors in most of its 133 -year history, currently has green coloration, at the top and base.

Thus, the team nicknamed Reds (Reds) chose to play in that game with their third uniform for this season. It is the pest of the third kit. Which is not new, but now it expands stride.

At Champions League, Atletico Madrid, famous for his shirt with red and white vertical stripes, was all-blue before Liverpool.

The same made Arsenal against Athletic Bilbao, with a darker blue – the English team is known for the red shirt with white sleeves. Someone said he remembered Chelsea, a London rival who almost always presents himself bluish.

Blue emerges as a fashion color for decharacterization. Including in Brazil.

In this Brazilian Championship, Santos dismissed the white cloak and, even playing as principal, in Vila Belmiro, performed in blue blue. The red-black Sport Recife put greenish blue shirt last Sunday on Retiro Island.

In these cases, as well as in another red-black-Milan, who more than once in the Italian Championship, acting at home or out, has been an inexplicable yellow-nor can they argue that these colors are in the club’s shield.

Managers and marketers of the teams will say no, but I am convinced that the reason the teams go to the field with aberratory clothing is commercial.

Unlike older fans, younger fans are more permissive in relation to novelty actions. And young people are a strong consumer market, being willing to buy the third the shirt of the heart club for salted price – in the Santos shirt manufacturer, the blue unit leaves for $ 499.99 – just to say it has.

Each one buys what he wants and uses what he wants (“taste is not discussed”), but for me, unless the fan intends to go to a carnival ball or block, it is a contrast to relate his team to a color without identity with him.

Ten years ago, Alvinegro Corinthians wore orange (?!) In a match. There were rumors that I would relaunch this year in this color. It will not be, but black, but with the presence of the pumpkin (shield, collar, number). Tribute to the Dutchman Memphis Depay, who in the national team is orange? You can only.

Regardless of the reason, it should not be power. It is a misrepresentation that confuses and dishonors the history of each association. It hurts deeply going to the field burying the tradition.

The slogan is experienced unlike an old anti-dlampu of the ancients (Denorex), which looked like and smelling of medicine: “It seems, but it is not.” With football teams, “it doesn’t look like, but it is”.


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