More posts. Advertising began to spread across the country. All because “the low price has always been our priority,” says a prio to Zap.
Until a few years ago, see a post PRIO It was not exactly usual. In various parts of the country, it was even impossible to see a post, or publicity to the oil company.
It is likely that, in recent weeks or in recent months, I have noticed that places that have not even been posts, or had from another company (Q8), are now priors.
And a Advertising walks “everywhere”. We can see, on the same national road, more than a priors – and several posters, a lot of advertising within a range of a few kilometers; either inside or outside the big cities.
Miguel Rangel, director of convenience and marketing at Prio, explains: “Our goal is very simple: to communicate that in the prio The low price is, and has always been, our priority. ”
The official confirms to Zap that advertising to the company began to spread across the country: “The campaign used several means to make this information come across the country- 250 posts National and local radios, press, digital channels and out of home covering the large national road axes (highway, vague roads, etc.), the cities where the posts are located and their accesses; and the interior of these cities either through physical supports or through digital supports of different dimensions. ”
“With this multimedia campaign we intend to reach as many people as possible and reinforce the message simply” – and there is a new multimedia campaign by October 14.
What the company expects with this investment is “to be present in the daily life of consumers, to reinforce the commitment to savings and, above all, to be the natural choice of those who value simplicity, low prices and proximity”.
In fact, it is normal for a post to have cheaper fuels than the other best known brands, whatever the area where it is installed – although it has the competition of Intermarché, Auchan or Plenenergy, among others, who have lower prices.
But there is something that stands out in this company: Additive fuel is cheaper than simple fuel.
As? “We believe customers can have more efficient, more powerful fuels, greater lubricating power and better corrosion protection, and therefore we practice lower prices on additive fuels,” says director Miguel Rangel.
Miguel adds that “It is possible to have a better product, with additives that help in cleaning and maintenance of the engine – without having to pay more for it“.
Nuno Teixeira da Silva, Zap //
