Media in the fight for survival


The free tabloids have been shooting up for days Austria and Today on Media Minister Andreas Babler: “How the Media Minister is embarrassing himself” (Today). Background: The government has significantly reduced the previous flood of advertisements, especially for tabloid media. Free media like Today and Austriawho don’t earn income from subscriptions and sales, have been hit hard. Even the otherwise lavishly thoughtful one Krone suffers, but she campaigns more subtly by highlighting Vienna’s mayor Michael Ludwig as a shining example: “Ludwig demands more commitment from the federal government to preserve the media.” Incidentally, unlike the federal government, the city of Vienna has not reduced the number of advertisements on the boulevard. Ludwig doesn’t seem to mind that especially Today has turned into a “Kickl advertisement”: there is hardly a day on which Kickl is not quoted approvingly with some statement.



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