We want to live. Longer, healthier, more efficient. We count steps, measure sleep, optimize blood values. Death – the last disturbing noise – has been banished from our everyday lives. Instead, an industry of immortality thrives. “Longevity” is the new promise of salvation: live longer, age later, and ideally not die at all. Start-ups promise biological rejuvenation, tech billionaires are investing in eternal life. In this bubble, death is the ultimate narcissistic insult. He doesn’t fit into the narrative of progress. The end is considered a failure in the system.
