The OMO Varzenal Cup, a championship that brought together eight lowland football teams from São Paulo, featured a documentary released this week. The production is the result of a partnership between OMO and KondZilla and records the teams’ trajectory until the final played at the Emirates Stadium, in London.
The competition took amateur teams from São Paulo to a decision in one of the best-known stadiums in European football. The project united the universe of the floodplain with that of Arsenal and was inspired by the “Se Sujar É Glória” campaign, associated with the positioning of the OMO brand in sport.
The documentary was released on Tuesday (21) and shows behind the scenes, knockout games and reports from participating players. The production also portrays the experience of athletes who played outside the country and those who have always played exclusively in the floodplains.
Among the highlights of the competition are Arsenal Guarulhos and Arsenal Raiz, from Jaçanã, finalist teams that traveled to England for the decisive match. The semifinals had victories of 5-0 and 3-0, guaranteeing places in the final.
“For us, the OMO Varzenal Cup is in line with the OMO strategy, which has been approaching the sport since 2024”, stated Vinicius Menezes, marketing manager at Unilever. According to him, the project reinforces the concept that “Getting Dirty is Good”.
The decision at the Emirates Stadium was attended by Gilberto Silva, world champion in 2002 and former footballer.
“It is very important to see players from the region in this large and relevant stadium”, said the former midfielder.
Also taking part in the event were Ian Wright, an Arsenal idol, and a striker from the English club, who started his career on the Guarulhos pitch.
The documentary series has five episodes and follows everything from team selection to the final in London. The chapters will be published on the KondZilla YouTube channel on January 21st, 23rd, 25th, 27th and 29th.
The OMO Varzenal Cup was co-created by OMO, KondZilla and MullenLowe and aims to connect Brazilian lowland football to the international scene, with a final held at the Arsenal stadium, in England.
