O – started 2026 with a new historical record for market share. In January, the site reached 25.9% of the market shareaccording to data from the SimilarWeb platform, the highest level ever recorded by the portal.
The performance expanded the advantage over competitors. Second place responded by 10,71% of the segment’s audience, while the third added 9,92%reinforcing the distance from InfoMoney no topo do ranking.
In addition to expanding its advantage over other market players, the InfoMoney maintains the pace of historic results from 2025. Last year, the portal accumulated.
In January, the portal reached 16 million unique users — the second consecutive monthly record. The platform registered 43 million pageviewsi.e. page views on the website. For comparison purposes, in December there were 37.5 million, in addition to 14.2 million unique users.
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With this performance, the portal consolidates its role as the main reference for those looking for quality information about personal finances, investments and the economy in Brazil. And the news doesn’t stop there. Check out other highlights:
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At the beginning of February, the InfoMoney closed a content partnership with a portal specializing in startups and technology. With this, the InfoMoney starts to regularly publish reports on a topic that is gaining more and more relevance among companies and investors – written by those who understand the subject.
Founded in 2020, the is at the center of technology and innovation, connecting startups, investors and large corporations. Everything that moves the ecosystem in Brazil and around the world is closely monitored, with behind-the-scenes, analysis and exclusive reports.
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Outliers InfoMoney Awards
A considered the “Oscar of Assets”, held its second editionconsolidating itself as the main initiative to recognize excellence in the Brazilian investment fund industry.
Created by InfoMoneythe award aims to highlight managers and funds that presented differentiated performancecombining consistency, management quality and adherence to strict technical criteria. The purpose of the award is to go beyond simple one-off profitability, valuing sustainable results over time and good management practices.
Overall, Bradesco Asset, Itaú Asset and Kinea Investimentos were the managers with the most appearances on the podium, with four appearances each across the categories. Kapitalo followed, with three.
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Top Employers Institute
Also in January, InfoMoney became the official partner of Top Employers Institute for the exclusive dissemination of the certification of companies with the best human resources practices in Brazil.
The partnership marks the rapprochement between the portal and the main global authority in certifying excellence in people management, expanding the reach and visibility of one of the most relevant recognitions in the corporate world.
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Certification is awarded based on an international data-driven methodology that evaluates more than 250 human resources practices.
The process analyzes dimensions such as leadership, people strategy, learning, talent attraction and development, well-being, diversity and inclusion, employee experience, governance and sustainability, based on comparable global benchmarks.
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