Valentine’s Day is not only a celebration of love, it also rings in the cash registers around February 14th. The Austrian trade association is hoping for “Valentine’s Day sales of around 200 million euros”, and Austrians are expected to spend an average of 85 euros this year. In addition to flowers and cosmetics, underwear has long been a popular gift – remember the pink lace lingerie campaigns of the major manufacturers. But is that really still the case? What has changed? We asked around.
