Podcast
Margarida Barreto is the guest on the most recent episode of Four in Conversationwhere he analyzes how artificial intelligence is transforming creative work and redefining the human role in creative processes. “The value is no longer just in the technical execution and moves to the creative and conceptual direction”, says the designer and creative director, arguing that the main change brought about by AI is not technological, but professional.
“Artificial intelligence is not just a new tool”
“Artificial intelligence is not just a new tool. It is a profound change in the way we think, create and collaborate.” The change, he explains, shifts the focus from the technical domain to the ability to guide creative processes and make decisions.
During the conversation, the designer emphasizes that AI systems depend heavily on the human context. “AI responds very well, but it is deeply dependent on human framing.”
“People who previously lacked technical means can now experiment with ideas”
The democratization of creation is another of the effects highlighted in the episode. Margarida Barreto considers that artificial intelligence allows more people to participate in creative processes previously limited by technical skills. “People who previously lacked technical means are now able to experiment with ideas and express themselves in ways that were impossible just a few years ago.”
This transformation also changes traditional creative professions. “The designer starts to orchestrate creative systems and is no longer focused only on execution.”
Despite the enthusiasm, the guest warns of risks associated with the uncritical use of technology. “Technology amplifies what already exists.” Without critical thinking, he adds, AI can reproduce existing human problems. “If we don’t have critical thinking, we can end up reproducing biases or creating superficial content.”
“We need to teach critical thinking, interdisciplinarity and technological ethics”
The conversation also includes education and the need to adapt learning models. “We need to teach critical thinking, interdisciplinarity and technological ethics.” For Margarida Barreto, the speed of technological evolution requires continuous learning.
At the end of the episode, he rejects the idea of competition between people and artificial intelligence. “The best metaphor for the relationship between humans and AI is partnership.”
Listen to the full audio at the top of this article.
A Expressbut also to intervene with humor, critical spirit and your own personality.
Developed by Paulo Dimas based on Google tools, Lupa also has a digital body created by IDMind.
The objective is for this fourth element of the conversation to introduce questions, doubts and corrections whenever necessary, contributing to a richer reflection on the role of artificial intelligence in our decisions, relationships and professional routines.
Four in Conversation It is proposed to explore the real use of artificial intelligence on a weekly basis, through conversations with guests who already integrate it into their daily lives.
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Four in Conversation is a podcast about the experience of those who use artificial intelligence in their daily lives, with useful tips, ethical dilemmas, myths and even technological hallucinations. There is a new episode every Sunday.
All episodes are available on Expresso.pt and on the main podcast platformss.
