Chinese manufacturer will appear on the shoulders of the club’s men’s and women’s uniforms
O announced on Sunday (22 March 2026) as the club’s new sponsor. The contract will last for 3 seasons and the values have not been disclosed. The brand will be displayed on the shoulders of the men’s and women’s team uniforms.
The agreement establishes different brand activations. In addition to the display on the uniform, BYD will be present on LED panels in the stadium, backdrops interviews and plaques at the training center. The company will also participate in marketing activities with the club.
The automaker maintains a partnership with the City Football Groupa conglomerate that controls Bahia. The company also sponsors . At the English club, BYD provides energy storage batteries for the training center.
“The partnership with BYD represents a strategic step towards strengthening our brand”stated in a note Rafael SoaresDirector of Marketing and Business at SAF do Bahia.
BYD has been operating in Brazil for over 12 years and began industrial operations in Bahia in 2023. According to the company’s vice president in the country, Alexandre Baldythe sponsorship is part of the automaker’s strategy to expand its presence in football and strengthen its relationship with the Brazilian market.
