The increase in protein consumption has accelerated “too much” after the discovery of weight-loss pens, said Gilberto Tomazoni, global CEO of JBS, in an exclusive interview with CNN Money this Thursday (14).
According to Tomazoni, meat consumption has always been structural, but there has been a
“Those who use these medications need more protein in their diet to avoid losing muscle. Consumption of this product has accelerated too much,” he reports.
Tomazoni also says that consumption is not the only factor that has seen progress, but also the quality of the products.
Today, people don’t just want to eat meat, they want to know what type of amino acid chain or protein profile certain products offer.
“This opens up an opportunity. We are living in a very favorable moment for the industry”, he says.
