Stellantis announced a robust investment plan focused on four main brands, in a broad restructuring aimed at increasing profitability.
The automotive group will invest around €60 billion by 2030 to launch 60 new models, prioritizing the Jeep, Ram, Peugeot and Fiat brands. In North America, the company plans to add a new compact pickup truck, a midsize pickup truck and an entry-level model to the Dodge brand, in an attempt to recover sales after years of decline.
Chrysler, which currently sells just one minivan, will receive three new crossover models in the $25,000 to $35,000 range. Stellantis is also targeting 25% revenue growth in North America.
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“We can grow simply by being present in more segments,” Tim Kuniskis, head of brands for the Americas, told investors this Thursday (21). “This is fundamental, because the industry will not help: the expectation is for stagnation until 2030.”
With new goals to increase revenue and cut costs, Stellantis intends to increase returns in North America to up to 10% by 2030, and to up to 5% in Europe.
Profitability targets are compared to an operating margin of 2.5% in the first quarter, which frustrated investors even with one-off financial gains. The group, which owns 14 brands, is trying to turn the page after a tumultuous period in which it lost around two-thirds of its market value in two years.
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Still, Stellantis shares fell 5.7% in Milan, after falling as much as 7.4% earlier, a sign that the market expected more aggressive measures to streamline the portfolio.
Although the company has ambitious goals for the North American market, the plan “does not go far enough to address relevant industry headwinds and intense competition from the Chinese, especially in Europe,” wrote Bloomberg Intelligence analysts Michael Dean and Giacomo Reghelin.
The strategy presented at the meeting with investors in the US comes after a series of setbacks that led to unprecedented agreements with competitors, including China.
According to Stellantis, the investments will support the arrival of new models and an effort to unify vehicle platforms and, thus, reduce costs. Around 70% of capex will be directed to the Jeep, Ram, Peugeot and Fiat divisions. Other brands, such as Dodge and Citroën, will have more regional approaches, but will benefit from the group’s spending on new platforms, engines and technologies.
In total, the company is targeting €6 billion in annual savings by 2028, compared to last year’s level. A central point will be to reduce excess capacity in Europe, where Chinese automakers led by BYD have been gaining ground in a market that has not yet recovered pre-pandemic volumes. Stellantis and Volkswagen are among those most affected by idleness in the region.
The company intends to reduce its European capacity by 800,000 units, in part by adapting factories for other functions, such as the Poissy plant in France. It also plans to share production with two Chinese partners.
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Dongfeng and Leapmotor will have access to factories in Spain and France, at a time when the European Union is discussing additional protectionist measures to tariffs on Chinese electric vehicles. Leapmotor, which has a joint venture with Stellantis, will also provide electric vehicle technology. The steps mark, so far, the deepest level of cooperation with Chinese automakers in Europe.
Stellantis also detailed that it will partner with India’s Tata in Asia-Pacific, Africa, South America and the Middle East in production and products. On Wednesday, the company said it is studying developing vehicles in the US together with Jaguar Land Rover, a British luxury brand controlled by Tata.
For struggling luxury brand Maserati, Stellantis plans to add two new electrified models. A detailed plan for the loss-making brand will be presented in Modena, Italy, in December.
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The large number of Stellantis brands was already a cause for concern since the merger, in 2021, between Fiat Chrysler and PSA, from France. At the time, executives were betting that gaining scale and strengthening resources for the transition to electric vehicles would help rival the returns of Volkswagen and Toyota.
The strategy worked for a while. Under the command of then CEO Carlos Tavares, Stellantis reached double-digit margins. But aggressive cost cutting coupled with price increases ended up affecting product quality and resulting in cars falling short of the competition. Jeep has had six years of declining sales in the USA, despite remaining desired by off-road fans.
Sustainable recovery depends on reinvigorating the Jeep and Ram brands. Last year, Stellantis promised to invest US$13 billion in North America to renew the portfolio, bringing back, for example, the very popular Hemi V‑8 engine.
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The signs, however, are still mixed. Ram sales rose about 20% in the first quarter, driven by the return of the Hemi, but Jeep deliveries grew just 3%, even after the redesign of the Grand Cherokee, a more affordable version of the Grand Wagoneer and the relaunch of the compact Cherokee, now a hybrid, after three years out of production.
Turning the tide takes place in a challenging environment, which also affects rivals. High interest rates and expensive gasoline hold back buyers, while tariffs squeeze margins. CEO Antonio Filosa has been forced to reinforce, with investors, that the improvement in North America should continue, after lower-than-expected margins sent shares down last month.
© 2026 Bloomberg L.P.
