O InfoMoney – – is, at least, the most influential vehicle in the financial market, according to the 10th edition of the FInfluence report, from the Brazilian Association of Financial and Capital Market Entities (Anbima). The study monitors and measures the relevance of content creators about finance and investments on social media.
In this edition, the survey followed 879 influencers who produced 182.9 thousand unique publications, with 312.4 thousand mentions of financial products throughout the 2nd half of 2025.
“PJ profiles reached the second half of 2025 in expansion. The group, which mainly brings together companies from the financial market and press vehicles, now has 204 influencers, an increase of 12% compared to the previous period”, highlights the report.
Study abroad
Upgrade your career!
Even in an environment of greater competition, the new edition of FInfluence reinforces the leadership of InfoMoney in the general ranking of legal entities.
Also read:
The study shows that the production of content about finance continues to expand and without signs of saturation, with continued growth in financial influence on social networks and greater participation of companies and media outlets in the fight for public attention.
Continues after advertising
In rankings by platform, the InfoMoney also appears highlighted. Among companies, it ranks first on Instagram and Facebook, reinforcing the portal’s relevance in creating content about the economy, investments and business.
According to Anbima, the rankings consider criteria such as popularity, average engagement, regularity in content production, authority in the topics covered and ability to articulate with the market and the audience. To be part of the study, profiles must have the financial market as the central focus of their publications.
Also read:
About FINfluence
Released for the first time in 2020, FInfluence reaches its 10th edition, expanding the level of detail in the analysis of the financial influence market.
Among the new features of this cycle are specific rankings for influencers with certifications from Anbima and CFP®, with the aim of providing more transparency to the qualification of content creators monitored by the study.
After completing ten editions, the report shows that financial influence on social networks continues to grow, with a conversation that is increasingly diverse and connected to the daily lives of investors and those seeking information about money, personal finances and investments.
Continues after advertising
Also read:
