Among the top 10, 5 are financial institutions, according to a survey by Brand Finance
O It is the most valuable brand in Brazil, worth US$9.9 billion. It is followed by ($5.0 billion) and ($4.7 billion). The top 3 on the list remains the same since 2025. The data is from and were anticipated Poder360.
The value of Itaú rose 15.2% in 1 year. It went from US$8.6 billion in 2025 to US$9.9 billion in 2026.
The value of Banco do Brasil fell 4.4% in 1 year. It went from US$5.2 billion to US$5.0 billion. The value of Bradesco also decreased in the period, by 0.5%.
Among the 10 most valuable brands in Brazil, 5 are financial institutions: Itaú, Banco do Brasil, Bradesco, e . These 5 are the first placed in the ranking.
Among the 100 most valuable brands in Brazil, 16 are financial institutions. These 100 companies are valued in total at US$90.2 billion, an increase of 14% compared to the previous year.
“Brazil’s digital economy is becoming an increasingly important part of this scenario. Pix has transformed the way consumers and businesses move money, accelerating the adoption of digital payments at an impressive pace and strengthening financial inclusion across the country”said Brand Finance.
Market value is different from brand value, which considers the ability to monetize the perception that customers have. Brand Finance evaluates brand value.
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