The American independent film studio A24 will receive an investment of US$75 million from Google for the use of artificial intelligence in film productions.
The amount, which corresponds to around R$390 million, will give filmmakers access to the DeepMind AI platform. The agreement does not allow Google access to A24’s catalog or data.
The studio has been establishing itself in Hollywood in recent years and is responsible for important films such as “”, “”, “”, “”, “a” and “” celebrated in the main cinema awards, such as the Oscar, Golden Globe and Emmy.
The objective, according to information from the American newspaper The Wall Street Journal, is to optimize workflows and allow the use of in productions.
A24’s most recent production is the horror “”, which is currently showing in cinemas. In one week of showing, the film grossed around R$600 million at the box office.
The agreement comes at a time when filmmakers and artists are advancing the unregulated advancement of AI.
Important names in cinema, such as the director, have already stated that they have reservations about the use of technology in their productions.
Last week, the Mexican filmmaker said he believes AI is a threat to the future of cinema. “We are on the verge of visual illiteracy. We are on the verge of cinematic illiteracy.”
Spielberg, who is screening the film “”, highlighted that he has reservations about the use of AI in creative processes during the creation of a film.
“I don’t like AI when it takes over an empty chair at a writer’s desk, when there is a computer in front of a writer’s chair as if it were one of them. I’m not willing to replace it. I don’t believe there is any substitute for the soul. I don’t think it’s an algorithm that can be invented, if there is such a word.”
Hollywood stars call for protection against AI
Last year, several artists and celebrities came together in an appeal for more copyright protection.
Paul McCartney, Cynthia Erivo and Mark Ruffalo, among others, signed a letter addressed to the White House Office of Science and Technology Policy against the use of copyright works to train technological agents.
The letter describes in one of the excerpts that “Unrestricted access to all data and information not only threatens films, books, and music, but also the work of writers, editors, photographers, scientists, and other professionals who work with computers and generate intellectual property.”
