When planes were grounded, borders were closed and millions of people halted travel around the world, few sectors felt the impact of the pandemic as much as tourism.
For many companies in the segment, that was the most difficult moment in their history. For Copastur, too. But it was precisely during the biggest crisis in the sector that the company prepared the ground to accelerate its growth.
According to Edmar Mendoza Bul, CEO of the company, they never stopped believing in the sector. “We always believe that after [da pandemia~] people were even going to travel more”, he stated.
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The conviction led the company to preserve its structure, serve markets that remained active and position itself for the moment of recovery. The result was a gain in market share after the pandemic.
“We grew a lot post-pandemic and gained market share,” he said. “The trip was born to go wrong. It was born wrong. We happen to make it work”, said Edmar Mendoza Bull, CEO of Copastur, in an interview for the program From Zero to Top.
The phrase also helps explain the company’s vision about the role of agencies at a time when digital tools allow consumers to make reservations on their own.
According to the executive, the difference is not just in selling tickets or accommodation, but mainly in solving problems when something goes according to plan.
“When it goes wrong, we can direct and resolve situations that the customer would have much more difficulty with alone,” explained the CEO.
Luxury, personalization and exclusive experiences
The future of tourism, in Copastur’s view, will be increasingly personalized. Bull says many trends emerge first in the luxury segment before reaching the broader market.
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Among the examples cited are ultra-luxury hotels, yachts from major international brands, concierge services and exclusive custom-designed experiences.
“The possibilities of personalization and experience and of surprising our customers, no matter what social level they are at, is what we see as transformation over time”, stated the CEO.
Another phenomenon observed by the company is the growing influence of social networks in choosing destinations. While digital platforms help boost tourism, they also generate excessive concentration in certain locations.
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“We have the opportunity to take these people to other places, sometimes on a budget that is even more attractive than the one everyone wants to take a photo of,” said Bull.
To find out more details about Copastur, see the full episode on . The program is available in its podcast version on the main streaming platforms such as , , , and
About From Zero to Top
The Do Zero ao Topo podcast is a production of InfoMoney and brings, every week, the stories of prominent women and men in the Brazilian market to tell their story, sharing the biggest challenges faced along the way and the main strategies used in building the business.
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