iFood filed a petition with the Administrative Council for Economic Defense, this Monday (June 29, 2026), requesting an investigation into the activities of 99Food and Keeta in the Brazilian delivery market. The company says that Chinese platforms use their financial capacity to operate at a loss and gain market share with subsidized discounts. Here is the document (PDF – 548 kB).
The document states that DiDi, controller of , and Meituan, responsible for , have easier access to cheap capital due to Chinese government policies aimed at the international expansion of companies in the technology sector.
The request asks Cade to request information on costs and prices charged by the two platforms in Brazil to check whether there are signs of unfair competition.
In the petition, iFood cites a report from the Australian bank Macquarie to support the allegation. The document says that DiDi’s investments in Brazil were the main factor in a loss of US$470 million recorded by the company in the last quarter of 2025. Meituan, in turn, accumulated losses of US$3.4 billion throughout 2025, according to the data listed in the petition.
iFood says that these numbers serve as evidence of a deliberate strategy of accepting losses in the short term to gain customers and expand its presence in the markets in which it operates. The company also points to Chinese industrial policies, such as the New Silk Road (Belt and Road Initiative) and the Digital Silk Road Initiative, as mechanisms that would make financing this expansion possible.
OTHER SIDES
Keeta stated that it works to build a delivery market “open, fair and competitive” in Brazil and also said that regulatory decisions should increase competition and innovation in delivery.
O Poder360 He contacted 99Food’s advisors to ask if he would like to comment on the statements. There was no response until the publication of this report. The text will be updated if a statement is sent to this digital newspaper.
Here is Keeta’s full note:
“Keeta works to build an open, fair, competitive and healthy market for everyone in the food delivery ecosystem in Brazil. As a brand that recently arrived in the country, in an industry closed by exclusivity and ban clauses, we use coupons to encourage initial experimentation, but our focus is on ensuring consumers stay for the quality, predictability and experience on the platform. Meanwhile, the Brazilian food delivery industry has been hampered for years by exclusivity clauses that impede the sector’s growth. Yet another time, the dominant player, which already has reports of non-compliance with its agreement with Cade, is trying to maintain its monopolistic position and divert attention from the real problem: the food delivery market in Brazil is anti-competitive and dysfunctional. As a result, restaurants are prevented from freely choosing their partner platform to diversify their sales channels, delivery drivers have fewer alternatives for generating income and consumers pay more for a low-quality service. enabling sustainable growth and innovation. Keeta trusts that authorities will act to guarantee these conditions, creating more income opportunities for restaurants and delivery partners, preserving consumers’ freedom of choice and accelerating innovation.”
