The Kings League is preparing for its most ambitious season with an announcement that promises to shake up football and digital entertainment: Marcelo, Plex and Marina Rivers join the project. According to sources close to the organization with whom EL PAÍS has spoken, Gerard Piqué will officially reveal these additions during a major presentation event in Rio de Janeiro this Sunday, where he will announce the news of an edition.
and content creator Plex will lead a new team in the Kings Cup Spain, which starts on October 19. In the women’s version, the Queens Cup Spain, the influencer Marina Rivers will debut as president of her own team on October 25. These additions reinforce the role of media stars in the format, which mixes football, entertainment and the digital community.
During the event in Rio, Piqué will also present the first details of the Kings World Cup Nations 2026, which will be held in São Paulo from January 3 to 17. 16 national teams will compete, led by footballers and content creators from around the world. , accompanied by a football legend who has not yet been revealed. The organization aims, during this season, to scale the impact of the competition and make it more global.
The expansion will include simultaneous tournaments in Brazil, Germany, Italy, Mexico and the Middle East. Faithful to its creative sport proposal, there will be new rules, such as double goals between the 17th minute and half-time, and the Matchball Fashiona 5 against 5 outcome in case of a tie. In addition, fans will be able to choose “secret weapons”, such as a penalty for the rival that, if missed, favors the team that activates it. The European finals will be held on November 22 in Berlin, while the Women’s Finalissima between the champions of Spain and Mexico will take place the day before at the Harp Helú Stadium in Mexico City.
has established itself as the largest digital sports entertainment phenomenon. Its format combines real football, unpredictable rules and multiplatform broadcasts. In its last season, it generated more than 15 million euros in sponsorships and accumulated more than 60 million unique viewers around the world, figures that position it as one of the most viewed competitions of the digital era.
