In the latest campaign promoting Milka Christmas sweets, the brand decided on a unique message. By implementing the next edition of the “Giving is the best gift” campaign, we propose a fresh look at the time of preparations around Christmas.
The pursuit of perfection often makes us forget about what is most important during the holidays – the time spent with our loved ones.
Fortunately, Milka’s chocolate Santa turns a blind eye to various imperfections and encourages people to imitate him. In funny stories, Mikołaj Milka convinces the characters that it is not always worth wasting time on preparing a perfect Christmas in every respect. By letting go of their imperfections, the characters gain time that they can devote to spending time with their loved ones.
As part of the “Giving is the best gift” campaign, Milka has prepared three promotional spots about three different pre-Christmas situations:
- “More time for loved ones or vacuuming under the sofa?”
- “More time for loved ones or washing windows?”
- “More time for loved ones or making 400 dumplings?”
The campaign, which consists of a series of films, animated and static banners and social media posts, is carried out very widely and is intended to reach a wide audience. For its needs, a branded effect for TikTok was also prepared – a humorous “Close and choose” game and a Christmas card generator that MikołAI helps write.
