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The Chico Vive Award, created by Estúdio Escarlate to celebrate the 80th birthday of environmentalist Chico Mendes and promote new leadership, held its awards ceremony on the night of October 23rd, in São Paulo. The event brought together Chico Mendes’ family, artists and eighteen prominent young environmentalists in the country, finalists in the event. The award ceremony was attended by the emotional presence of Chico Mendes’ widow, Ilzamar Mendesand their children, Sandino Mendes e Elevenra Mendes.
One of the biggest highlights of the night was the participation of Raiara Mendes Barrosniece of Chico Mendes, who was among the 18 finalists for the award. Raiara, 21 years old, competed in the Amazon category with the project “Filhos da Resistência”, which aims to strengthen the identity and protagonism of forest youth. She is the daughter of Raimundão, Raimundo Mendes de Barros, rubber tapper, cousin and right-hand man of Chico Mendes, who fought for the preservation of the Amazon and for the rights of rubber tappers in the 1980s. Currently, he continues to defend the forest, being a leader in the Chico Mendes Extractive Reserve.
The gala ceremony, which had an Emmy feel, was presented by the journalist Aline Midlej (Globo News) and the actor Bruno Gagliassoassociate producer of the Chico Vive platform. The event was attended by other celebrities involved in the cause, such as Giovanna Ewbanka acreana Gleici Damasceno, Preta Rara, Arieta Corrêa e Jonathan Ferrwhich celebrated the new voices of sustainability.
Young winners
The competition, which received more than 500 initiatives defending human and environmental rights across the country, elected seven young leaders representing the Amazon, Caatinga, Cerrado, Pampa, Atlantic Forest and Pantanal biomes. Six winners, chosen by a specialized jury, received R$50,000 each, as an incentive for their projects. The seventh winner was elected by popular vote, with more than eight thousand participants.
The winners were: Darlon Neres (Amazonia), with the project Guardian of Good Living; Anne Caroline Verdeiro Mendes (Caatinga), with the Bioa; Joanata Vieira Barbosa (Cerrado), with the Katendê boys; Pamela Mercia (Atlantic Forest), with the All Together No One Alone; Renata Silva Padilha (Pampa), with the Eco for the Climate; Juvelino Amado Albuquerque (Pantanal), with the Sowers of Good Living; e Joaquim Soares Bio Neto (Popular Vote).
Sustainability on stage
In line with the cause, the stage setting for the Chico Vive Prize was designed with a strong Acre and Amazonian DNA. The stage, designed by Andrey Hermucheincorporated bamboo structures and, notably, featured sheets of native rubber from the Amazon rainforest, supplied by the designer Flavia Amadeu.
The Chico Vive Award thus reaffirms the importance of bringing environmental issues into everyday life, honoring Chico Mendes’ legacy and highlighting the work of a new generation engaged in building a more sustainable future in Brazil.
Photos: Portal IN and provided by Raiara Mendes Barros
Acreian Raiara Mendes Barros (D), who was among the 18 finalists for the award, with the couple Bruno Gagliasso and Giovanna Ewbank and Chico Mendes’ family: the widow Ilzamar Mendes and her children Sandino Mendes and Elenira Mendes
Global artists Bruno Gagliassio and Giovanna Ewbank
Raiara Baros with Darlon Neres (awarded in the Amazon category), Pamela Mércia (awarded in the Atlantic Forest category) and Joanata Barbosa (awarded in the Cerrado category)
Acre actress Gleici Damasceno with presenter Aline Midlej and actor and activist Bruno Gagliasso
Pianist and composer Jonathan Ferr was one of the special guests to grace the award
Rapper and writer Preta Rara was one of the celebrities present
Engaged in environmental causes, actress Arieta Correa shone at the awards ceremony
Sandino Mendes, Elenira Mendes and Ilzamar Mendes represented the environmental leader’s family
The beautiful scenery with sheets of rubber native to the Amazon rainforest, provided by designer Flávia Amadeu, was created by set designer Andrey Hermuche
Amazon Preservation Project
The Chico Mendes Extractive Reserve preservation project, led by brigadista Jone Anderson (squad leader and fire manager), took a decisive step towards its expansion. After the publication of an interview with Anderson in the first edition of the Liga-T school newspaper this school year, the material was sent to the Brazilian Minister of the Environment, Marina Silvaand raised awareness among authorities, resulting in mobilization for the allocation of resources.
The Minister’s advisors got in touch and, based on a needs assessment, a proposal was presented to the manager of ASL (Sustainable Landscapes of the Amazon). The proposal foresees the release of significant funds to purchase equipment, carry out training and supply kits to structure the brigades.
Resources are in the allocation phase, and the initial plan to create three community-based centers in the Reserve has been expanded to five or six, aiming to serve more communities. Jone Anderson also expects a new contract as an occasional collaborator with the Ministry of the Environment (MMA), which will guarantee continued technical support for actions and training.
The newspaper that published the interview is linked to the school magazine in which the student participates Sofia Pereda17 years old, who is in his final year of high school. Sofia recently won third place in a global Chinese writing competition and represented China and Portugal in the 2025 Lunar New Year.
Interviewee Jone Anderson and interviewer Sofia Pereda
Eurotrip
The social columnist who traveled around Europe’s beautiful scenery Gigi Hanan. He took advantage of his vacation days to go on a ‘Eurotrip’ with friends. In the itinerary, the charm of Italy and the historical beauty of Portugal. It will certainly bring a lot of new things in its luggage.
Kelly em Paris
The social columnist Kelly Kley is enjoying a well-deserved vacation in Paris. She temporarily exchanges local events for the charms of the City of Lights, recharging her energy between iconic landscapes and the sophistication of the French capital.
Andes
The digital influencer Juliana Melo is back, after a spectacular vacation trip to Peru, a destination that is always highly sought after. She made sure to share incredible moments with her followers, including stunning photos at the iconic Humantay Laguna, alongside her boyfriend Victor Nunes. The couple proved that the Andean natural beauty and altitude are the perfect setting for unforgettable days.
Nativa SPA Orquídea Lumiére, from Boticário, debuts at São Paulo Fashion Week
Nativa SPA, from Boticário, debuted at São Paulo Fashion Week (SPFW), the biggest fashion event in the country, by highlighting the beauty of body skin at the Normando fashion show, on October 17th, at the Pavilhão das Culturas Brasileiras in Parque Ibirapuera (SP). With the proposal to bring glow as a trend and complementary fashion attribute to looks, the body care sub-brand is present on the catwalk through the luminosity and natural vibrancy of the skins, which are highlighted in shapes of the new collection.
The choice to embrace Normando with sponsorship is part of the synergy between the brand from Pará and Nativa SPA, which share an interest in Brazilianness. While the fashion brand focuses on materials from the Amazon, diverse prints and national inspirations, Boticário stands out for being a great expert on Brazilian skin and its needs. Furthermore, the moment is even more accurate, thanks to the attributes of the launched line, Orquídea Lumière, which provides glow for up to 10 hours, making the skins even more desirable and highlighted on the catwalk.
For those who want to reproduce the beauty of the catwalks at home, Nativa SPA Orquídea Lumière products are available at promotional launch prices in Boticário stores until November 2nd.
Floratta Rose Bouquet brings a triad of Damask Roses
Floratta, the Top of Mind women’s perfumery brand from Brazil, which celebrates 30 years and is a reference in floral fragrances, presents Floratta Rose Bouqueta creation that brings romanticism in its most sophisticated form and inaugurates a new chapter in the brand’s history, the creation of a unprecedented olfactory accord which translates Floratta’s DNA.
Juliette Karagueuzogloufrom IFF, is the perfumer responsible for Floratta Rose Bouquet, inspired by the iconic Floratta Rose fragrance. Starting from a triad of Damask Rosesthe passionate novelty with a vibrant and luminous bouquet, takes shape with each note and was designed as a gesture of affection – the shine of Sicilian bergamot, the juicy touch of pear, the heart with the different facets of Damask rose, and the comfortable embrace of woods and amber at the end – crowned with Floratta’s new signature.
The bottle, with a modernized design and inspired by contemporary romanticism, reflects the multiple facets of love in curved and delicate lines. The highlight is the floral engraved on the glass, which was revisited and created by the artist Letícia Baechtold, and represents the union between the prominent flowers of the Floratta accord, the Rose and the Gardenia. Until November 2nd, products from the Floratta Rose Bouquet line will be available discount up to 18%.
