Wellhub, a corporate well-being platform, announced Rodrigo Hilbert as the brand’s new strategic partner in Brazil. The presenter, businessman and communicator begins a long-term partnership with Wellhub, acting as brand ambassador, with the aim of expanding access to well-being and contributing to health being consolidated as a real priority within Brazilian companies.
The partnership is born from a shared vision: health and well-being need to be part of an organizations’ structural strategy, with a direct impact on business performance, culture, engagement and sustainability and not the exclusive responsibility of the individual.
With a strong alignment with his healthy lifestyle, Rodrigo had already participated in recent Wellhub campaigns. Now, he is deepening this bond with the brand, expanding his role to a long-term collaboration, to develop initiatives, projects and campaigns that go beyond traditional advertising and reinforce Wellhub’s commitment to more democratic access to well-being.
“Well-being, for me, has much more to do with balance than with excesses. It’s taking care of your body, mind and routine in a constant way, without radicalism. What connected me to Wellhub was this vision of health as something possible in everyday life, which adapts to real life and helps people maintain healthy habits throughout their lives”, says Rodrigo Hilbert.
Rodrigo’s arrival reinforces Wellhub’s positioning as a company that operates at the intersection of health, technology and people management, helping organizations create healthier, more productive and sustainable environments.
“Well-being is no longer an aspirational topic and has become an economic issue. Companies that invest in health reap results in productivity, engagement, innovation and talent retention. The partnership with Rodrigo is born from this long-term vision. He is a strategic partner who shares our business thesis and our ambition to transform well-being into a competitive advantage for Brazilian companies”, says Ricardo Guerra, leader of Wellhub.
Continues after advertising
“Season of Wellness”
The partnership also marks the expansion of the “Season of Well-Being” campaign, which proposes a new way of looking at health: not as a goal at the beginning of the year, but as a possible practice throughout life, without guilt, without standards and without ready-made formulas.
“Today, it’s not just brands that look for people to represent them. People also look for brands that represent what they believe in. Rodrigo symbolizes this convergence of values. He brings truth, credibility and depth to the conversation about well-being, helping Wellhub build a more human, close and relevant narrative for millions of Brazilians”, says Flávio Reghini, Senior Director of Brand Marketing and Creation at Wellhub.
Wellhub has a presence in almost 40 thousand companies worldwide, a global network of more than 90 thousand partner gyms and studios and more than 5 million active users on the platform.
