Prisa presented this Tuesday, at its Capital Markets Day (CMD), in its education and media business units. The Group’s president, Joseph Oughourlian, explained his starting point: “With total transparency, I can guarantee that today we are a stronger company and better prepared to grow. And we are going to grow with discipline, realism and great ambition.”
The large figures included in the Plan indicate that, in 2029, the income of Prisa, the publishing company of El País, will increase to 1,120 million euros and that the gross operating result (ebitda) will increase to 240 million, with a margin of 21%. Cash generation will have a positive trajectory, until reaching 100 million cash flow operational at the end of the period, which also contemplates the reduction of leverage, until it is below 3x the net debt/EBITDA ratio.
“For both Santillana and PRISA Media, we are going to strengthen the business, promote new avenues of income and rely on innovation, artificial intelligence and internal talent to maximize our reach and take advantage of business opportunities,” defended the president.
In the case of Santillana, the Plan contemplates exceeding 4.5 million subscriptions in its education systems, with total income of 600 million euros, an EBITDA of 175 million and a cash flow operative of 75 million, as explained in his presentation by Alberto Polanco, CEO of Santillana. Currently, the company has 3.6 million subscriptions and 30 million students. Alberto Polanco has indicated that the company considers that the AI applied by Santillana is essential to improve the development of students, help teachers and schools, and make it easier for families to get involved in their children’s education.
Among its novelties, the manager recalled that Santillana has presented Sumun, an educational proposal that analyzes the skills of each student and proposes continuous measurement to make immediate decisions and ensure that each student reaches their maximum potential. Santillana’s second bet is Richmond Pro, a comprehensive solution for learning English with professional impact and that promotes employability, combining learning and evaluation.
For its part, Prisa Media aims to achieve revenues of 520 million euros, an EBITDA of 74 million and a cash flow operational of 25 million. Especially relevant, which shoots up to 800,000, as noted by Pilar Gil, CEO of Prisa Media and vice president of Prisa, in her presentation at the company’s Capital Markets Day.
The executive has highlighted that Prisa and in the defense of the truth, with more than 1,800 journalists out of a total of 3,600 employees. Its plan activates six axes and organizes them into four verticals. The first of these axes is trust, because citizens need and look for quality content. The second is America, due to the company’s long-term commitment to the continent’s democracies. Thirdly, new audiences, to expand existing ones and reach the youngest. The fourth axis is the audiovisual and multiplatform focus on the sites own and in networks. The fifth is to maximize digital advertising, and enrich it with data. And the sixth involves continuing to advance in an increasingly diversified income model that guarantees a more sustainable company.
sports, music and lifestyle, supported by the strength of global brands (EL PAÍS, AS and LOS40) and the local reach capacity of other very powerful brands such as Cadena SER, Caracol or WRadio. According to Pilar Gil, this means further promoting the area of hard news, establish alliances with partners strategic (AS, for example, already broadcasts on Claro TV reaching 90 million subscribers; and Caracol Radio is already heard in the United States), be more efficient and active on social networks and generate live experiences and events for users of all ages in Spain and America.
“This group must be profitable and all of us—journalists and managers—are responsible for achieving these commitments that we make today with investors and shareholders. A commitment with the society to which we owe and with ourselves to guarantee the future of Prisa Media,” highlighted Pilar Gil.
