“Globo” digital sports channel records 190 million hours watched and 4.7 billion views on social media
Reached 40 million people in the first 6 months of operation. The free digital sports channel debuted on September 4, 2025. During the period, it recorded 190 million hours consumed by the public, according to data from Kantar.
On social media – YouTube, Instagram and TikTok – the channel has 4.7 billion views. Of this total, 1.8 billion were recorded on YouTube.
Live streams on YouTube have accumulated 564 million views. The channel also reached 14 million subscribers on the platform, growth of 118% since its debut.
On TikTok, her profile has 2 million followers. On Instagram, 1.6 million.
Among the most viewed content is the match between the Intercontinental Cup, with 33 million views. The game between Vasco and Corinthians in the 2025 Copa do Brasil final had 27 million. The clash between Flamengo and Corinthians for the 2026 Supercopa Rei registered 26 million.
The Intercontinental Cup final is the sports broadcast with the most likes on YouTube Brazil. THE live it also appears in 3rd position among the broadcasts with the highest number of simultaneous viewers in the history of YouTube worldwide, with a peak of 5.7 million connected users.
According to the channel’s data, 56% of the audience that follows live broadcasts on YouTube is up to 34 years old.
