After exceeding growth expectations in 2025, , an ecosystem focused on products and services for the home, has reached its financial maturity and is designing an aggressive plan for the coming years. While the furniture manufacturing sector with a predominance of wood recorded a contraction of 7.8% last year, the company achieved a 21% increase in its gross revenue and saw its EBITDA increase significantly by 208% compared to 2024.
With the improvement in economic indicators, the company resumed its target history and projects an annual expansion of between 20% and 30% for the next five years. The current macroeconomic scenario, driven by the slowdown in inflation, lower unemployment rate and the increase in disposable income (benefited by the Income Tax exemption for those earning up to R$5,000), opens a new window of opportunities for consumption.
In an interview with InfoMoneyDaniel Scandian, co-founder and CEO of the company, attributes the separation from the rest of the sector to the business model asset light – instead of bearing the costs of large own inventories, the company operates integrated with more than 700 suppliers. Around 80% of the portfolio is immediately available (“D+1 stock”), and more than half of this volume is dedicated exclusively to MadeiraMadeira within the partner industries themselves.
“This allows us to reduce the impacts of crises and have greater direction of capital for investments in logistics, technology, commercial areas, as well as services”, explains Scandian.
Currently, the company accounts for almost 30% of the entire online furniture market in Brazil, a channel that represents 90% of its sales.
The post-pandemic ‘hangover’ and the recovery
The 2025 results mark the consolidation of the company’s recovery after the recent strong macroeconomic blow. During the pandemic, the sector experienced a peak in demand. “In the beginning, we had 15 days in which the entire market stopped and no one knew what was going to happen. But we ended up growing a lot more because people bought everything online. In 2020 it was the year we gained the most market sharewe grew 120%”, recalls the CEO.
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Industrial Production (PIM) data from IBGE confirm the market fluctuation: after downturns in 2019 and 2020, the wooden furniture sector expanded 12.7% from January 2020 to January 2021. However, the good winds soon changed. The “hangover” in consumption — with the anticipation of family purchases —, added to high industrial inventories, accumulated inflation of more than 20% in the last four years and high interest rates, put the brakes on the market.
“In 2022 and 2023 we had the most difficult moment. It was the time when we grew less, the worst growth in our history, we were between 5% and 8%”, contextualizes Scandian.
| Industrial Production – Change (%) | ||
| Month | Manufacturing of furniture in general* | Manufacture of furniture with a predominance of wood* |
| January 2018 | 11,3 | 13,4 |
| January 2019 | -2,2 | -3,5 |
| January 2020 | -1,9 | -1,3 |
| January 2021 | 7,8 | 12,7 |
| January 2022 | -36,3 | -32,9 |
| January 2023 | 9,1 | 8,4 |
| January 2024 | 0,8 | 0,6 |
| January 2025 | 8,6 | 9,6 |
| January 2026 | -6,9 | -7,8 |
Source: PIB-PF / IBGE
Logistics as a growth engine
To sustain the current pace of expansion, MadeiraMadeira has focused heavily on its delivery network. The company moves 30 thousand tons of furniture per month, the equivalent of more than 40 thousand wardrobes, according to Scandian.
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BulkyLog, a logistics operator created by the company in 2019, achieved an on-time delivery rate of 94.9% between November 2025 and January 2026, surpassing the market average rate of 81.1%.
To handle the volume projected for the coming years, MadeiraMadeira expanded its logistics area by 40%, reaching 150 thousand square meters of storage area. cross-docking in 2026. The plan includes the opening of seven new distribution centers by the end of 2026.
The expansion has a strong focus on the Northeast: Salvador was recently chosen as the first hub to supply other states in the region, reducing costs and delivery times.
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Physical stores and the focus on modular systems
Although online is its strength, MadeiraMadeira knows that physical retail still dominates the sector’s revenue. Therefore, the company will expand the opening of physical stores (guide shops), which function as interactive showcases to strengthen the shopping experience across different channels (online and offline).
In March 2026, the first unit focused on modular projects and own brands will be opened (private labellike Madeira Originalswhich grew 25% in revenue).
The focus on modular furniture addresses two consumer demands: price and time. Modular furniture costs around a third of the price of conventional custom cabinetry. In São Paulo, the company’s delivery time varies from 10 to 15 business days — a third of the time required by the traditional market, which takes 45 to 120 days.
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The solution has been highly successful in compact apartments, such as studios e loftseven attracting real estate investors, explains the CEO.
Services and the inflection point
The brand’s ecosystem also advances to after-sales. The home services unit — which offers assembly, disassembly, waterproofing and cleaning — saw an increase of 29% in annual gross revenue. The projection for 2026 is to provide 320 thousand services, a jump of 53%.
About to turn 17 years old, MadeiraMadeira believes that the storm has passed and left the foundation more solid. “We have reached the adult stage. It is a mature company, which has a process, management and a strong culture”, assesses Daniel Scandian. According to him, the company is experiencing a clear inflection point: it has achieved consistent profitability, but with the strength and innovation of its startup days.
