Just over a year after , Paulo Emediato already has a new destination in the innovation ecosystem. The executive was announced as head of growth and communication at inovabra, Bradesco’s innovation hub.
The move comes in the wake of the discontinuation of Oxygea, announced at the end of January 2025. At the time, Braskem informed that the decision was part of a strategic reassessment of the portfolio, with a focus on optimizing capital allocation and cash generation. Created in 2023 with US$150 million to invest over five years, the fund invested in eight startups before ceasing operations.
Now, Paulo takes on a new chair with the mission of enhancing the content strategy and relationship with the market, expanding the visibility of Bradesco’s innovation ecosystem.
Strategic mandate
With more than two decades of experience at the intersection between innovation and business, the executive arrives at inovabra to lead the communication and marketing fronts, focusing on content strategy and relationships with partners. In the structure, he will report to Renata Petrovic, head of innovation at the bank.
“My goal is to help make the value that is already built in the ecosystem more visible and expand bridges with companies, startups and partners to strengthen the next cycles of growth and innovation”, states Paulo in an official note.
Before that, as CMO at Oxygea, the executive led positioning, communication and engagement initiatives with the ecosystem. He was also in charge of programs aimed at connecting startups, investors and large companies.
Continues after advertising
Trajectory in innovation
Throughout his career, Paulo Emediato has worked in different sectors, including telecommunications, the public sector and innovation consultancy. Among the organizations he worked for are Oi (at the time Telemar), the Government of Minas Gerais and DesignThinkers Group Brasil, where he led organizational transformation and ecosystem development projects.
Graduated in Journalism from PUC Minas, the executive has a specialization in management from Fundação Dom Cabral and executive training in marketing from Stanford Graduate School of Business. In addition to his work in the market, he is a professor at Miami Ad School and PUC Minas, and a columnist for MIT Sloan Management Review Brasil.
Arriving at inovabra marks a new chapter for Paulo, now in one of the main corporate innovation hubs in the country, with the mission of expanding reach, narrative and connections at a time when large companies are revisiting their open innovation strategies.
Continues after advertising
Content produced by .
