Danish company Lego recorded 12% revenue growth in 2025, driven by global demand, but warns of the impact of rising oil prices on production costs, due to the war in the Middle East.
Lego sales increased 16% last year, outperforming the global toy market, allowing the company to gain share.
Profits also increasedoperating income rose 18% and net profit grew 21%, due to greater efficiency and increased production.
Impact of rising oil prices
Despite the positive results, the company warns of the impact of instability in the Middle East on production costsdue to rising energy prices.
“If oil prices rise, it could affect raw materials over time,” he said. the company’s CEO, Niels B Christiansen, in an interview with Reuters.
The official admits that the impact will be limited in the short term, but could worsen if the situation lasts longer.
Innovation and new partnerships
To sustain growth, Lego bets on reinforcingto offer and new partnerships, including Pokémon, Bluey, Formula 1 and Nike.
The company is also developing interactive pieceslike the new a piece with sensors, lights and sound that reacts to children’s actions, in an attempt to modernize the playing experience.
Despite pressure on costs, Lego does not plan to increase prices for now and is betting on increasing the number of sales.
