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Easter 2026 is expected to generate around R$25 million in Acre, even with the increase in the price of chocolate. The estimate is from the Federation of Commerce of Goods, Services and Tourism of Acre (-AC), based on a national projection that indicates a turnover of R$3.4 billion across the country.
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According to the survey, the price of imported cocoa rose by up to 37%, while in the national market, the increase was 14.9%. The impact is direct on the shelves and tends to influence family purchasing behavior.
In addition to chocolate, other traditional items of the time also became more expensive. Cod, for example, rose 7.7%, while food away from home rose 6.9%, which could lead many consumers to rethink their spending.
In Acre, the positive expectation of trade coexists with a cautious scenario. Families with an income of up to three minimum wages should reduce consumption and prioritize cheaper or local products, with expenses estimated at up to R$100.
Despite this, sectors such as supermarkets, sweet shops and candy stores are betting on an increase in demand in the days leading up to the date. Easter also tends to boost indirect sales, as it is not limited to chocolate eggs, including fish and other typical foods.
For the advisor to the presidency of Fecomércio-AC, Egídio Garó, the numbers indicate a good performance, but do not guarantee the final result. “This amount may undergo significant changes, as it is an estimate, being influenced by the high number of indebted families in the state”, he stated.
