After 12 tons of chocolate were stolen during transport in Europe on the eve of Easter, KitKat decided to ask the public for help by launching an online tool for consumers to check whether their products were part of the missing batch, Fox News reported.
On March 28, the brand belonging to reported that around 413 thousand bars disappeared after leaving a factory in central Italy destined for Poland, from where they would be distributed to other European countries.
The announcement of the tracker took place on April 1st, April Fools’ Day, which generated doubts on social media about a possible marketing action. The company, however, reinforced that the initiative is real.
“Someone actually stole 12 tons of KitKats. And we really want to know where they went,” the company said in a post on
On the page, titled “Stolen KitKat Tracker” (stolen KitKat tracker, in free translation), the consumer must enter the batch code present on the packaging of the purchased product on the form. If there is a match, the system indicates that the bar may have originated from the diverted load and guides the user to provide more information; if not, it informs that the item was not affected.
It is a type of “collaborative tracker”, helping the company to map the fate of stolen chocolates while encouraging public participation in the case.
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Also according to Fox News, there is no evidence of an impact on consumers in the United States, as the cargo was destined for the European market.
